Agency

Now Available! The RSW 2009 Agency Outlook Survey, which provides detailed information from agency executives on expected opportunities for growth in 2009, including hot industries, agency services, and anticipated growth in both clientele and personnel.

This article presents a new perspective for planning and designing company logo/branding systems. It is researched based, giving support to new theories about logo design and branding. New terms, Credibility Based Logo Design, Credibility Based Branding and Brand Credibility are introduced by the author to describe new perspectives for logo design and branding in this article.

What are the top reasons new business managers fail? What can you do to reverse the trend? Agency principals tell the whole story: How is the art of acquiring new business changing? What can you do to positively influence it? What are the common traits of successful new business managers?

Advertising spending declined by just 0.6% through the first three quarters of 2008 compared to the same period last year, according to preliminary figures released by The Nielsen Company.

Working in the US Hispanic advertising, marketing and media Industry has been fabulous career.

Working with the pioneers and experiencing first hand the evolution of our Industry.

I rejoice at how much we have accomplished.

Sitting back and giving some thought as 2008 ends, I want to share with you four milestones in my career that I am very proud of.

Published by Gene Bryan – CEO of HispanicAd.com.

To read EL Blog CLICK above.

Much like living organisms, brands have a lifecycle. At times, they take on a life of their own. While some brands stand the test of time, others fade away soon after they come to market. What happens when it’s time for brands to die, and why?

A primary reason for brand fragility is the very nature of the brand world. Consider this: in 2006, over 20,000 new products were introduced just in the food and beverage category, according to research firm Datamonitor. While many new products may be extensions of an existing brand, imagine the number of new brand names embedded in that statistic.

The study tracked the purchasing behavior of nearly 54 million American shoppers over a 12-month period. It found that in an era of increased brand proliferation and specialization, CPG marketers must improve strategies and tactics to better engage with “Pivotal Point Consumers,” representing today’s influential volume buyer base, in a precise, personal and relevant manner.

Well-known celebrities, “True Story” campaigns, children’s holiday pageants, and discounted toys were some of the components of retailer’s holiday commercials this year, touching both on the emotional side of holiday shopping and highlighting shoppers’ focus on price.

More than eight in ten influencers say they often go online to find out more after reading something in a magazine or newspaper (84%) or hearing something on TV or the radio (84%.) These traditional media sources help shape public opinion in the complex world of online influence.

Does your agency new business director or CEO know the three main traits clients seek when they hire an agency? Does your team know what specifically, according to senior marketing executives on the client side, what businesses expect from their agency and what the number one reason is they switch?

Every single word matters.

Words are never neutral. Every word that does not help sell or market your product, hurts.

The recent Email Insider Summit was the best for me so far. Speakers, presentations and topics were all top-flight. Sessions and roundtable discussions covered a few strategic issues (metrics that matter) but mostly tactical topics such as preference centers, welcome emails, testing and frequency.

The biggest advertisers of 2008 came from a variety of categories, but the TOP TWENTY list was certainly driven by ads for Television and Cable TV, Automotive Sales and Service and Fast Food. This list was compiled from monitors in 77 Radio markets, 35 TV and Cable markets and 40 Newspaper markets were surveyed in the USA from Jan 1, 2008 to December 14, 2008.

Edelman celebrates the 10-year anniversary of its award-winning multicultural practice. Currently, Edelman Multicultural operates across the United States with teams in six cities – Atlanta; Chicago; Los Angeles; Miami; New York City and Washington, D.C.

Fineman PR announced the launch of Mosaico, the agency’s newly branded and growing Latino and multicultural communications practice. The branding of the agency’s three-year-old multicultural practice comes in response to growing interest in culturally relevant communications and to help mark the agency’s 20th anniversary.

Toys and consumer electronics are likely to don the lists of many shoppers this holiday season including the 46 million U.S. Hispanics with more than $900 billion to spend. But some manufacturers may not see a significant spike in purchases by Latinos due to their low levels of ad spending targeting the fastest growing minority population in the country. Spanish-language advertising in these categories dropped last year while overall Hispanic advertising increased by 4.3 percent, according to a recent study conducted by the Association of Hispanic Advertising Agencies (AHAA).