Agency

Nielsen announced the creation of a joint venture with the Catalina Marketing Corporation. This venture is a major advancement for marketing ROI as well as a milestone in the evolution of online advertising.

This is truly a golden age of anytime, anywhere media. And rather than Americans replacing TV with the Internet or a mobile device, they are just consuming more—often simultaneously. Despite the availability of video content on the Internet, TV viewing is up by about 20% over the last decade, and the average American watches 141 hours of programming each month. Online video consumption stands at more than three hours a month—up from virtually nothing ten years ago. Mobile viewing is growing, too, as devices and connectivity become more widespread. Smartphone usage is climbing and text messaging is through the roof. On average, teens use more than 3,500 text messages a month and adults about 500.

While still in the early stages of a digital media revolution, the consumer has entered an age of enlightenment with expanded options for devices, content, and schedule. The consumer has responded with expanded use of those media options. But changes in technology, regulation, pricing, content distribution deals, etc., will complicate predicting the future growth (and future winners).

Named after advertising legend David Ogilvy, The ARF David Ogilvy Awards annually celebrate his spirited advocacy of research in making good advertising better.

Evidently the stock markets aren’t the only indices declining this year. America’s leisure time is shrinking, and how we spend that time is changing too. These are the latest results from The Harris Poll, which has been tracking America’s leisure time since 1973.

What form must marketing take to survive and thrive in a changing media landscape? What role will the agency play going forward? These are some of the questions many in the marketing community will be mulling over holiday breaks. Like a cliffhanger before a commercial break (that you can’t TiVo past), 2008 is quickly coming to an end by posing some intimidating questions. Want to see what happens next? Stay tuned and watch the drama unfold in 2009 after a short break. Not that patient? Read on.

Groceries are the top item on which U.S. consumers are spending their savings from lower gas prices, ahead of putting the money in savings, holiday gift buying and paying off credit cards, according to the results of nationwide research from retail analytics firm Precima.

Consumer confidence and spending began slowing as early as Spring 2007, according to a recent analysis by Experian Marketing Services, a part of global information company Experian. The analysis, based on data from Experian Simmons and Experian Hitwise, found that from Spring 2007 to Summer 2008, the percentage of U.S. adults who felt they would be financially better off in the next year dropped considerably from 46 percent to 37 percent.

SiboneyUSA commemorates 55 years of diligent work as advertising leaders across Latin America and the United States.

Many retailers go through an exhaustive brand revitalization process only to find that they have failed to make a difference. Most brand revitalization efforts fail. In this article David Lemley discusses why brand revitalization is worth the risk and how to avoid being part of that statistic.

Now Available! The RSW 2009 Agency Outlook Survey, which provides detailed information from agency executives on expected opportunities for growth in 2009, including hot industries, agency services, and anticipated growth in both clientele and personnel.

This article presents a new perspective for planning and designing company logo/branding systems. It is researched based, giving support to new theories about logo design and branding. New terms, Credibility Based Logo Design, Credibility Based Branding and Brand Credibility are introduced by the author to describe new perspectives for logo design and branding in this article.

What are the top reasons new business managers fail? What can you do to reverse the trend? Agency principals tell the whole story: How is the art of acquiring new business changing? What can you do to positively influence it? What are the common traits of successful new business managers?

Advertising spending declined by just 0.6% through the first three quarters of 2008 compared to the same period last year, according to preliminary figures released by The Nielsen Company.

Working in the US Hispanic advertising, marketing and media Industry has been fabulous career.

Working with the pioneers and experiencing first hand the evolution of our Industry.

I rejoice at how much we have accomplished.

Sitting back and giving some thought as 2008 ends, I want to share with you four milestones in my career that I am very proud of.

Published by Gene Bryan – CEO of HispanicAd.com.

To read EL Blog CLICK above.

Much like living organisms, brands have a lifecycle. At times, they take on a life of their own. While some brands stand the test of time, others fade away soon after they come to market. What happens when it’s time for brands to die, and why?

A primary reason for brand fragility is the very nature of the brand world. Consider this: in 2006, over 20,000 new products were introduced just in the food and beverage category, according to research firm Datamonitor. While many new products may be extensions of an existing brand, imagine the number of new brand names embedded in that statistic.

The study tracked the purchasing behavior of nearly 54 million American shoppers over a 12-month period. It found that in an era of increased brand proliferation and specialization, CPG marketers must improve strategies and tactics to better engage with “Pivotal Point Consumers,” representing today’s influential volume buyer base, in a precise, personal and relevant manner.