Latinobud.com, which was designed by Austin, Tex.-based LatinWorks, is divided into five sections – education, economic empowerment, health, leadership development and arts and culture – illustrating the breadth of Anheuser-Busch’s efforts in the Latino community. The sections profile a few of the organizations in each area the company supports nationwide.
Agency
TNS – Advertising Expenditures declined 1.7% in first nine months of 2008.
Total measured advertising expenditures in the first nine months of 2008 declined by 1.7 percent as compared to the same period in 2007, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the third quarter of 2008 was off 2.0 percent versus last year, despite a positive stimulus from the Summer Olympics and political elections.
Multicultural Groups feel more positive about Economy than General Population.
TRiG poll finds the general population and multicultural segments view the state of the economy differently. Despite that most Americans plan on staying home, enjoying home-cooked meals and home entertainment, given the troubles with the economy, the multicultural population has a more positive outlook.
Association of Hispanic Advertising Agencies forms Online Measurement Task Force.
José López-Varela, chairman of the Association of Hispanic Advertising Agencies (AHAA), recently tapped several of the organization’s members to lead an initiative designed to unify agencies, research companies and online publishers and deliver more precise Hispanic market online data. Members of the newly formed AHAA Online Measurement Task Force met for the first time in New York, NY in November to discuss the issues and next steps.
WingLatino adds to Account Management Team.
Alain Groenendaal, President and CEO of Winglatino announced the appointment of two account management hires.
Top 2008 PR Blunders.
The 14th Annual Top 10 PR Blunders List, compiled by San Francisco’s Fineman PR, features bailed out big shots, political snafus and a clueless Dept. of Veterans Affairs.
Bob Coen’s: 2009 Ad Report.
In 2009 we look for relatively weak ad growth in the U.S. The extra large ad demand from political contests will nearly all disappear. The extra ad spending tied to the 2008 Summer Olympics in China will not be present, and drains on consumer incomes and confidence are likely to worsen if unemployment rises as presently expected. There are a few positive forces that may kick in during 2009, but not many.
