In 2009 we look for relatively weak ad growth in the U.S. The extra large ad demand from political contests will nearly all disappear. The extra ad spending tied to the 2008 Summer Olympics in China will not be present, and drains on consumer incomes and confidence are likely to worsen if unemployment rises as presently expected. There are a few positive forces that may kick in during 2009, but not many.
Agency
Korzenny named Sr Strategy Consultant to Captura Group.
Captura Group announced that renowned Hispanic marketing expert Felipe Korzenny, Ph. D., has been tapped to be Senior Strategy Consultant to the company.
Key-Word of Mouth INFLUENCERS.
When it comes to word-of-mouth communications regarding personal finance, a group comprising 11.5% of the U.S. adult population are the key influencers of other people, according to a new survey from Mediamark Research & Intelligence (MRI).
10 Shifts defining Advertising’s entrance Into 2009.
They will have growing consequence for media and advertising, and many of them are already rocking your world! And if they aren’t agreed upon as absolute fact, they are prompting serious and emotional debate. Interactive is at the root, and it’s heralding a new era that is challenging all the old assumptions of media economics.
It’s not ADVERTISING what they want.
In these times of economic weakness our agency has had good winds on our backs and we have been able to land 5 new accounts in the last 3 months.
But there has been a clear change in what we see clients looking for; the meetings, pitches and presentations still focus on our core capabilities, our unique offerings and our stand-out strategic capital. That set of benefits that clients see position us at the top of their agency selection list.
Marketing Executives under pressure to show ROI.
Marketing executives are under growing pressure to show a return on investment for their programs, but many are struggling and finding the process complex, according to a report by The Conference Board.
Many executives say they lack the technological resources necessary to measure these programs. Others say they are facing strong cultural resistance
Elston Managing Director at Grupo Gallegos.
Grupo Gallegos announced the hiring of Teresa Elston as Managing Director. The announcement was made by John Gallegos, agency founder and Chief Executive Officer (CEO).
The Leadership Vacuum: what we lose with the next generation.
The mass exodus of Baby Boomers from the workplace has already begun. According to the US Office of Personnel Management, between 2006 and 2010 Boomer retirement will have robbed American companies of nearly 290,000 full-time experienced employees. While the financial crisis has forced some to postpone retirement for a couple extra years, we can’t count on the majority of them to be fully contributing members of the workforce much longer.
ING identifies San Antonio as robust growth market for Hispanic Partnership.
The 7TH largest global corporation, financial services leader ING, has identified San Antonio as one of the most robust growth markets in the country to focus Hispanic efforts in 2009. Due to its large and growing Hispanic population, strong Hispanic business community and economic stability, ING will focus efforts through a partnership with the San Antonio Hispanic Chamber of Commerce (SAHCC) to further economic development in the San Antonio community.
Xbox 360 Hispanics Survey.
To better understand the current shopping attitudes of Hispanics in the U.S., Xbox 360 collaborated with Ipsos(1) to produce the Xbox 360 Hispanic Holiday Entertainment Survey. The findings reveal Hispanics in the U.S. are more concerned than the general population about entertaining their families at home over the holidays and other insights.
