Alain Groenendaal, President and CEO of Winglatino announced the appointment of two account management hires.
Agency
Top 2008 PR Blunders.
The 14th Annual Top 10 PR Blunders List, compiled by San Francisco’s Fineman PR, features bailed out big shots, political snafus and a clueless Dept. of Veterans Affairs.
Bob Coen’s: 2009 Ad Report.
In 2009 we look for relatively weak ad growth in the U.S. The extra large ad demand from political contests will nearly all disappear. The extra ad spending tied to the 2008 Summer Olympics in China will not be present, and drains on consumer incomes and confidence are likely to worsen if unemployment rises as presently expected. There are a few positive forces that may kick in during 2009, but not many.
Korzenny named Sr Strategy Consultant to Captura Group.
Captura Group announced that renowned Hispanic marketing expert Felipe Korzenny, Ph. D., has been tapped to be Senior Strategy Consultant to the company.
Key-Word of Mouth INFLUENCERS.
When it comes to word-of-mouth communications regarding personal finance, a group comprising 11.5% of the U.S. adult population are the key influencers of other people, according to a new survey from Mediamark Research & Intelligence (MRI).
10 Shifts defining Advertising’s entrance Into 2009.
They will have growing consequence for media and advertising, and many of them are already rocking your world! And if they aren’t agreed upon as absolute fact, they are prompting serious and emotional debate. Interactive is at the root, and it’s heralding a new era that is challenging all the old assumptions of media economics.
It’s not ADVERTISING what they want.
In these times of economic weakness our agency has had good winds on our backs and we have been able to land 5 new accounts in the last 3 months.
But there has been a clear change in what we see clients looking for; the meetings, pitches and presentations still focus on our core capabilities, our unique offerings and our stand-out strategic capital. That set of benefits that clients see position us at the top of their agency selection list.
Marketing Executives under pressure to show ROI.
Marketing executives are under growing pressure to show a return on investment for their programs, but many are struggling and finding the process complex, according to a report by The Conference Board.
Many executives say they lack the technological resources necessary to measure these programs. Others say they are facing strong cultural resistance
Elston Managing Director at Grupo Gallegos.
Grupo Gallegos announced the hiring of Teresa Elston as Managing Director. The announcement was made by John Gallegos, agency founder and Chief Executive Officer (CEO).
