TRiG poll finds the general population and multicultural segments view the state of the economy differently. Despite that most Americans plan on staying home, enjoying home-cooked meals and home entertainment, given the troubles with the economy, the multicultural population has a more positive outlook.
Agency
Association of Hispanic Advertising Agencies forms Online Measurement Task Force.
José López-Varela, chairman of the Association of Hispanic Advertising Agencies (AHAA), recently tapped several of the organization’s members to lead an initiative designed to unify agencies, research companies and online publishers and deliver more precise Hispanic market online data. Members of the newly formed AHAA Online Measurement Task Force met for the first time in New York, NY in November to discuss the issues and next steps.
WingLatino adds to Account Management Team.
Alain Groenendaal, President and CEO of Winglatino announced the appointment of two account management hires.
Top 2008 PR Blunders.
The 14th Annual Top 10 PR Blunders List, compiled by San Francisco’s Fineman PR, features bailed out big shots, political snafus and a clueless Dept. of Veterans Affairs.
Bob Coen’s: 2009 Ad Report.
In 2009 we look for relatively weak ad growth in the U.S. The extra large ad demand from political contests will nearly all disappear. The extra ad spending tied to the 2008 Summer Olympics in China will not be present, and drains on consumer incomes and confidence are likely to worsen if unemployment rises as presently expected. There are a few positive forces that may kick in during 2009, but not many.
Korzenny named Sr Strategy Consultant to Captura Group.
Captura Group announced that renowned Hispanic marketing expert Felipe Korzenny, Ph. D., has been tapped to be Senior Strategy Consultant to the company.
