Agency

About six-in-ten Americans say they like the idea of living in politically, racially, religiously or economically mixed communities, while about a quarter take the opposite view: They would rather live in communities made up mostly of people like themselves. The rest say they have no strong opinion on the issue, according to a new nationwide Pew Research Center Social & Demographic Trends survey.

The most ethnically diverse and technologically savvy generation in U.S. history, the adults of Generation Y, born from 1979 to 1990, number about 40 million. Also known as Echo Boomers, Millennials and a host of other catchy titles, Gen Y adults tend to be self-confident, team-spirited, politically liberal and more digitally literate than their elders. They take for granted the quick convenience and seemingly infinite options afforded by cell phones, the Internet, indulgent parents and a marketplace eager to meet their mercurial tastes. Gen Y adults also stay single longer, remain more emotionally and financially attached to their parents, and delay their own parental responsibilities longer, while indulging their inner child more vigorously, than the generations before them.

When times get tough, the tough go back-to-basics. Expect a no-frills philosophy to kick into high gear in 2009, reflecting not just a consumer mindset, but one that is paramount to retailers and manufacturers alike, who are looking for growth in a downturn economy.

New York based ad shop Adrenalina is open for business. HispanicAd.com spoke with Paco Olavarrieta a partner in the agency this morning and he indicated that the agency is not closed and that someone is spreading vicious rumors. Attorneys at MDC Partners and Adrenalina a furious and will issue letters to other trade journals that reported the closing expecting a withdrawal and apology. This is all about an old fashion rumble and beer fight.

Stay tuned.

NOTE: This blog post is a follow-up to my piece of November 16, and expands on my reference to Latino voters and the passage of Proposition 8 in California, which officially bans gay marriages; I am joined by Richard Zaldivar, president of LA’s The Wall Las Memorias Project, the monument in LA’s Lincoln Park dedicated to the memory of Latino victims of AIDS (www.thewalllasmemorias.org).

You would think that in 2008, and especially in a state like California, people would not ignore Latino voters. But that’s exactly what happened this year. Unlike the Obama campaign which worked diligently for every Latino vote, the campaign fighting against passage of Proposition 8 decided the Latino vote “wasn’t a priority.”

Published by Manny Gonzalez & Richard Zaldivar.

CLICK above to read.

Telemundo Communications Group announced that the network has completed two major content development deals with The Vidal Partnership, the largest independent Hispanic marketing communications agency in the U.S.