Agency

NOTE: This blog post is a follow-up to my piece of November 16, and expands on my reference to Latino voters and the passage of Proposition 8 in California, which officially bans gay marriages; I am joined by Richard Zaldivar, president of LA’s The Wall Las Memorias Project, the monument in LA’s Lincoln Park dedicated to the memory of Latino victims of AIDS (www.thewalllasmemorias.org).

You would think that in 2008, and especially in a state like California, people would not ignore Latino voters. But that’s exactly what happened this year. Unlike the Obama campaign which worked diligently for every Latino vote, the campaign fighting against passage of Proposition 8 decided the Latino vote “wasn’t a priority.”

Published by Manny Gonzalez & Richard Zaldivar.

CLICK above to read.

Telemundo Communications Group announced that the network has completed two major content development deals with The Vidal Partnership, the largest independent Hispanic marketing communications agency in the U.S.

Christopher Campos and Marco Castro announced the launch of an international search to maximize their pioneering and proven Brand Optimization business model in the US Hispanic advertising industry.

The Nielsen Company, in its second analysis of TV, Internet and Mobile usage in the U.S. reports that Americans spent more time this quarter using the “Three Screens” than theydid during the same time period last year.

Despite the cultural phenomenon that Facebook and MySpace have become in five years’ time, 55% of the chief marketing officers at leading brands surveyed by Epsilon said they’re not too interested (22%), or not interested at all (33%), in incorporating the social networking sites into their marketing strategies.

Women are spending less on microwaves, gifts, hobbies, gourmet coffees, video games, and even organic foods than they did just two months ago. And with the holidays approaching, they are about to get stingier still. But despite this stark outlook, fully 95 percent of all American women feel they will “make it” through the recession and 64 percent feel 2009 will find them financially “better off.”

J. C. Penney Company, Inc. has launched a new Spanish-language Christmas marketing campaign, inviting its Hispanic customers to celebrate the joy of giving with JCPenney this season.

An interesting future for Hispanic marketing in the United States, full of “dualities” and opportunities. The future is indeed bright. While the media propagates bad news as their way of attracting attention, they ignore the positive trends in the economy. Hispanic marketing is one of them.