At the “Masters of Marketing” Conference by the Association of National Advertisers recently, 1,200 client-side marketers, media and creative agencies and others, were polled via handheld devices about their marketing mix, budgets, plans, and tactics throughout the event.
Agency
d exposito & partners lands Census 2010.
With hectic cyberaction and phones ringing back and forth, the news of a possible Census 2010 account shift has created an earthquake reaction in the US Hispanic advertising industry.
‘We’ are changing the mainstream – Are Brands Ready to Engage Multicultural Consumers?
As the ever poignant Miami Herald columnist Leonard Pitts put it best in his Wednesday Nov. 5th article, ‘We’ are finally part of `We the People’.
And we, communications and marketing people, have quite the road ahead of us. I was so overwhelmed, proud, exonerated and excited while I watched the English-language, “mainstream” news coverage on Election night. From ABC News top political correspondents Cokie Roberts and George Stephanopoulos to CNN’s Soledad O’Brien and others, the talk, buzz, clamor was all about Hispanics and their overarching impact on not only this nation’s political landscape, but how we view issues in general. I mean, Cokie Roberts focused on the Hispanic vote and referred to Hispanics as “an emerging majority” LIVE on a number of occasions. For her part, Soledad O’Brien on CNN quoted directly from the Census Update announcement that was broadly reported in mid August saying “all Americans will be minorities in a few decades.”
Published by Cristy Clavijo-Kish
AT&T to acquire Centennial Communications.
AT&T Inc. and Centennial Communications Corp. announced that AT&T plans to acquire Centennial, a regional provider of wireless and wired communications services, for $944 million in cash. The transaction will enhance AT&T’s wireless coverage for customers in largely rural areas of the Midwest and Southeast United States and in Puerto Rico and the U.S. Virgin Islands. With the addition of Centennial’s wired network in Puerto Rico, AT&T will also be able to better serve the company’s business customers who operate there.
Lee Maicon joins Winglatino as VP/Head of Strategy.
Alain Groenendaal, President and CEO of Winglatino announced that Lee Maicon has joined the agency as Vice President, Head of Strategy, effective immediately. The appointment is the first senior hire Mr. Groenendaal has made since his arrival in August.
Mercury Mambo & Anheuser-Busch do the Texas Two-Step.
Anheuser-Busch is taking ownership of Texas country music and has asked Mercury Mambo to assist them in achieving this goal. Based on their successful promotional campaigns for Budweiser, Bud-Light and Ziegenbock brands in Texas.
New-Generation Workers want technology their way.
Millennial generation students and employees (those aged 14 to 27) expect to use their own technology and mobile devices for work and are increasingly choosing their place of employment based on how accommodating companies are to their personal technology preferences, according to a survey released today by Accenture.
The 3 Amigos are now 2 Amigos at Adrenalina.
Adrenalina the high profile agency started by José Arandia, Paco Olavarrieta and Manuel Wernicky in association with MDC Partners to service the Tecate Beer account almost one year ago has lost one of the Amigos.
Calls made today to the agency indicated that Jose Arandia is no longer with the agency and left several weeks ago.
Don Francisco to unveil 2009 F-150.
Don Francisco will reveal The All-New 2009 Ford F-150 to the Hispanic community on Univision’s signature variety show “Sábado Gigante.” This is the first time that an automotive company utilizes Univision’s “Sábado Gigante” as the exclusive program to introduce a new name plate to the Hispanic consumer.
