Agency

The ongoing financial and economic stress has highlighted the crucial role that prudent bank lending practices play in promoting the nation’s economic welfare. The recent policy actions are designed to help support responsible lending activities of banking organizations, enhance their ability to fund such lending, and enable banking organizations to better meet the credit needs of households and business. At this critical time, it is imperative that all banking organizations and their regulators work together to ensure that the needs of creditworthy borrowers are met. As discussed below, to support this objective, consistent with safety and soundness principles and existing supervisory standards, each individual banking organization needs to ensure the adequacy of its capital base, engage in appropriate loss mitigation strategies and foreclosure prevention, and reassess the incentive implications of its compensation policies.

According to Inside Radio, Katz Media Group has stuck a deal to pay $3.64 million to Interep to gain access to approach the bankrupt rep firm’s clients. The agreement does not give Katz any portion of Interep, as reported earlier. Under the terms of the deal, stations will have the option of staying with Katz or jumping to a new rep.

This includes Spanish Broadcasting System radio stations and Mega TV, along with the Spanish language television representation division that represents Azteca America TV stations and other independents.

Eduardo Caballero, one of the founders of the industry segment in which I have made my career, taught me a long time ago that “no client pays an agency to simply reach people.” Clients pay agencies for persuasion, acquisition and transactions. Transactions require engagement.

by Tony Ruiz – The Vidal Partnership.

To read El Blog CLICK Above.

Census Bureau and DraftFCB confirm d exposito & partners new role in the Census 2010 campaign.

Colonial Bank selected K. Fernandez & Associates as Hispanic Agency of Record. K. Fernandez will lead all Hispanic advertising and marketing efforts.

TotalBank announced it has kicked off a branding effort with a new bilingual print, radio and online advertising campaign and tagline “Bank with Total Confidence.” The campaign, created and developed by República, TotalBank’s new full-service agency of record, focuses on consumer confidence and takes a straightforward approach to current economic issues.

The industry saw it coming, but in 2006-2008, it actually happened: Newspapers, radio and magazines entered into declines that have grown steeper with every passing quarter.

At the “Masters of Marketing” Conference by the Association of National Advertisers recently, 1,200 client-side marketers, media and creative agencies and others, were polled via handheld devices about their marketing mix, budgets, plans, and tactics throughout the event.

With hectic cyberaction and phones ringing back and forth, the news of a possible Census 2010 account shift has created an earthquake reaction in the US Hispanic advertising industry.

As the ever poignant Miami Herald columnist Leonard Pitts put it best in his Wednesday Nov. 5th article, ‘We’ are finally part of `We the People’.

And we, communications and marketing people, have quite the road ahead of us. I was so overwhelmed, proud, exonerated and excited while I watched the English-language, “mainstream” news coverage on Election night. From ABC News top political correspondents Cokie Roberts and George Stephanopoulos to CNN’s Soledad O’Brien and others, the talk, buzz, clamor was all about Hispanics and their overarching impact on not only this nation’s political landscape, but how we view issues in general. I mean, Cokie Roberts focused on the Hispanic vote and referred to Hispanics as “an emerging majority” LIVE on a number of occasions. For her part, Soledad O’Brien on CNN quoted directly from the Census Update announcement that was broadly reported in mid August saying “all Americans will be minorities in a few decades.”

Published by Cristy Clavijo-Kish