As I attend this year’s ANA Multicultural Marketing Conference I can’t help but feel like companies and brands are being tested like they have never been before, especially on the ethnic consumer front. I can’t help but wonder how corporate America will deal with the unprecedented intersection–a perfect storm–of an economic tsunami and a burgeoning multicultural marketplace. I am intrigued with the prospect of seeing earth-shattering economic and market shifts leaving certain consumer behaviors and market shares frozen in time. Published by Manny Gonzalez – abece. To read El Blog CLICK above.
Agency
The Home Depot Spanish-Language web site makeover.
The Home Depot announced the launch of its improved Spanish-language Web site. The new URL, espanol.homedepot.com, marks the first home improvement e-commerce site where Hispanics can access, browse and purchase products in-language from start to finish.
ANA: Multicultural Marketing Programs continue to grow but Marketers cite frustration.
A new survey of members of the ANA (Association of National Advertisers) indicates that multicultural marketing (MCM) continues to grow as a strategic platform for driving brand and business performance. As the marketplace becomes more diverse, multicultural initiatives have become increasingly crucial for all categories of business. A substantial majority of survey participants (77 percent) have multicultural marketing initiatives, while 66 percent indicate that their company’s efforts have increased over the past few years.
For Luxury Car Makers behavioral science may hold key to customer loyalty in financial downturn.
Although the luxury car market has historically been considered “recession proof,” the current economic crisis has sent sales plummeting. Mercedes Benz, BMW and Lexus all reported stunning losses for the months of September and October.
User-Generated Art drives new branding campaign for Self-Expression.
Nobox Marketing Group has placed the user front and center in its new branding campaign for Scion of Puerto Rico.
Future Tense: The Global CMO.
What are the greatest challenges faced by Chief Marketing Officers around the globe? What strategies are they implementing to surmount these challenges?
Department of the Treasury tells lending institutions to begin lending. ¡Inmeditamente!
The ongoing financial and economic stress has highlighted the crucial role that prudent bank lending practices play in promoting the nation’s economic welfare. The recent policy actions are designed to help support responsible lending activities of banking organizations, enhance their ability to fund such lending, and enable banking organizations to better meet the credit needs of households and business. At this critical time, it is imperative that all banking organizations and their regulators work together to ensure that the needs of creditworthy borrowers are met. As discussed below, to support this objective, consistent with safety and soundness principles and existing supervisory standards, each individual banking organization needs to ensure the adequacy of its capital base, engage in appropriate loss mitigation strategies and foreclosure prevention, and reassess the incentive implications of its compensation policies.
