Arenas has been selected as the Hispanic Agency of Record by Paramount Pictures. Based in Los Angeles and founded 20 years ago by CEO Santiago Pozo, Arenas assumes the responsibility of a 360 degree approach to U.S. Hispanic marketing, and will provide Paramount with Hispanic media planning and buying, publicity, promotion and creative consultation.
Agency
Nielsen: Atlanta, Dallas and Phoenix are top markets by recent Population Growth.
A new Nielsen Company analysis aimed at uncovering expansion opportunities for the retail industry in a down economy has found that sustained growth is occurring in large metros such as Atlanta, GA; Dallas, TX; and Phoenix, AZ, which ranked as the top three fastest growing markets over the last eight years.
Where Is Generation X?
Generation X has come of age. No longer the grungy, ripped-jeans kids Time magazine first described in 1990, Gen Xers are in their peak years of product and service consumption. And they are embracing electronic media more fervently than they were even 18 years ago.
Lopez Negrete Hispanic AOR for the Dr Pepper Snapple Group.
Houston Based Lopez Negrete Communications has been assigned the Hispanic agency of record responsibilities for the Dr Pepper Snapple Group for Dr Pepper, 7-UP, Sunkist, and Squirt at the present time.
Acting Like A Minority Majority.
50 million Hispanics or Latinos – we’re huge!
With numerous great accomplishments in sports, science, politics, business, etc.
It should make us all very proud to be part of this vibrant, growing and exciting group.
By: Enrique R. Turegano
alPunto Advertising
Convergence of Traditional and Emerging Media.
I was recently asked to address the National Hispanic Corporate Council (NHCC) at their annual meeting in Atlanta. This is the gathering of some very smart folks in Corporate America who are always trying to stay ahead of the curve as it relates to best practices in reaching out to Hispanics. Their mission statement is very clear.
Published by Jose Cancela – Hispanic USA.
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Capturing Opportunities in Challenging Times.
The current global financial crisis has hit with such speed and severity that it appears entirely unique. Even with the various economic downturns experienced in 1990-91, 1997, 2000-01, and 2003, our seventeen years of largely uninterrupted growth have left many businesses ill-prepared to make the decisions necessary to ensure survival, let along growth in the marketplace today.
Finding Growth in Challenging Times: 7 Indicators to evaluate Population Growth.
A new Nielsen Company white paper reports on the findings of an analysis that reveals expansion opportunities for the retail industry by identifying seven indicators of growth in markets of all sizes.
