We are in Che-landia in Buenos Aires enjoying the opening day at El Ojo de Iberoamerica 2008.
Agency
Outside the Box: Disconnected Identities of Gay and Lesbian Hispanics and African Americans.
Male, black, a banker… and gay. Latina, lawyer… and lesbian, a triple “minority,” belonging to no group. A new survey reveals some surprising attitudes about gays and lesbians of color – classifications with significant implications for how marketers and advertisers reach out to them.
Getting to Inclusion.
By 2042, most Americans will be non-White (eight years sooner than previously predicted). (1) Although, we don‚t have to wait until then to start thinking how your general market advertising affects multicultural consumers. Today, over a third of the US population is multicultural.
Alcohol Advertising targets Hispanic Students.
Alcohol advertising is heavier around schools with 20 percent or more Hispanic students than near schools with a smaller Hispanic population, according to a new study from The University of Texas at Austin’s College of Education and the University of Florida’s College of Medicine.
The economic slowdown and the Hispanic market: Hispanic Business. PART III
In this last installment of my three-part look at the U.S. Hispanic market in an economic downturn, I will focus on the Hispanic business market, particularly Hispanic small businesses.
Arbitron to defends against NY AG.
Now that Arbitron has commercialized the PPM service in New York and other key markets, we look forward to defending our interests.
Voss departs Hispanic Market Weekly.
John Voss who was the COO of Hispanic Market Weekly will depart the company at the end of this week.
The economic slowdown and the Hispanic market: The Hispanic Advertising Market.. PART II
As a continuation of my three-part look at the potential effects of the economic slowdown on the U.S. Hispanic market (click here to read the first part focusing on Hispanic consumer spending), I will look at the Hispanic advertising market. By Jose Villa/Sensis.
Federal Court rejects Arbitron attempt to block NY AG action.
The federal district court in New York today rejected Arbitron’s attempt to block New York Attorney General Andrew Cuomo’s pending state lawsuit against Arbitron.
Catching Up.
It has been a few months since I sat at my computer to put out a column. God knows there has been much to write about. But it was time that I needed in re-tooling my business. Fortunately I can not complain. During the summer, we were fortunate enough to have picked up the National PR duties for DIRECTV Mas, as well as becoming the Strategic Consultants for Harpo Studios. But enough about us. Let’s catch up. By Jose Cancela. To view El Blog CLICK above.
