Acxiom Corporation announced the release of the first issue of its Retail Consumer Dynamics Study (RCD), an industry-specific analysis of consumer shopping behavior and attitudes in today’s difficult economic times.
Agency
The State of the American Mom 2008.
The Marketing to Moms Coalition is an independent organization dedicated to supporting and promoting an understanding of mothers as the most powerful consumer group in the U.S. A resource for industry professionals, the coalition is dedicated to providing insights, identifying trends and connecting members.
Bromley Communications to close Miami office.
With the loss of the Burger King (BK) assignment and a slight possibility of pitching an assignment of the BK business in the upcoming agency review, the Miami office does not offer strategic advantages for the agency.
Karen Treydte joins Casanova Pendrill.
Casanova Pendrill has named industry veteran Karen Treydte as Media Planning Director. She brings to the role over twenty-five years of experience in media planning and buying, both in Hispanic and General market advertising.
Acculturation among Hispanic Consumers.
Acculturation is the process by which a person learns or accommodates to a new culture (Forrest). The learning process takes place by observing the “host” culture and eventually adjusting oneself to function better within the given culture.
Differing Levels of Acculturation among Hispanics.
Acculturation is not a replacement of the first culture with a second: this is assimilation. Instead, acculturation is the mixing of a second culture with a person’s original culture.
FCC Commissioner Martin seems to be uncertain about helping minority broadcasters.
After a calling for a very important meeting, where minority broadcasters would have had the opportunity to voice their opinions on the importance of allowing Class A and Low-power TV stations the opportunity to have full-carriage rights on cable systems (Must Carry). Federal Communications Commission (FCC) Commissioner Martin suddenly cancelled the meeting due to political pressure or lack of interest from other Commissioners. Many interested parties were in route to Tennessee for this meeting when he canceled the meeting.
Following this flip-flop, Commissioner Martin created an impromptu reporter meeting and teleconference to state that he has not decided if the FCC has the right to investigate Arbitron’s PPM impact on minority broadcasters.
Industry insiders see once again the long arm of lobbyist placing incredible political pressure on Washington DC and the FCC.
How to rescue Local HISPANIC Retail.
The following e-mail was sent to Radio Broadcasters by Eric Rhodes, publisher of Radio Ink. It outlines an excellent idea for local Hispanic Radio and Television stations to help promote their respective Hispanic Markets and the opportunities available to help local retailers weather the current economics problems and advantageous to our future.
A good idea is a good idea, regardless of who comes up with it.
If you are an Hispanic Radio or TV General Manager and/or General Sales Manager, this is for you. Obviously, certain elements must be changed for our market. Give us a call for the experts you will need.
America’s Shrinking presence on the Global Internet.
Did you know that America now represents only 15% of the Global Internet?In the last 10 years the Internet has radically de-Americanized with profound strategic consequences for Internet CEOs, boards, VCs, investment bankers, government policy makers, and the entire U.S. economy.
