The U.S. advertising marketplace still may not be in a technical recession, but the spending confidence of U.S. advertising executives has been eroding for the past year, according to a twice-annual survey of some top marketers and media buyers. The study, the Media Economy Report conducted by Advertiser Perceptions Inc., found that the percentage of advertising budgets that are expected to increase over the next six months fell to 33% during the April/May period that its most recent survey was conducted, an eight percentage point drop from the Spring of 2007. The percentage of advertising budgets expected to decline during that period, increased five percentage points to 23%.
Agency
Product Sampling immediately boosts awareness/sales & increases Influence over Consumers.
Product sampling successfully reaches 70 million consumers every quarter and secures considerable results in both brand awareness and loyalty, according to the Product Sampling Study by Arbitron Inc.
The Mendelsohn Affluent Survey.
The release of the 2008 Mendelsohn Affluent Survey in September, 2008 marks the 32nd consecutive year that the company has provided advertisers, agencies, and the media with this valued and innovative, syndicated, communications planning and marketing survey.
Senator Obama requests delay of PPM roll-out.
Presidential candidate Barack Obama has joined the long list of political forces asking Arbitron to delay the roll-out & commercialization in the next couple of weeks of the PPM in multiple markets.
Platano power hits L.A.
For a place known as a Mexican city, L.A. has recently shown how it continues to grow as a multicultural megapolis. I’m continually intrigued not only by the confluence of Latino cultures but also by how L.A.’s Latino essence is impacting the evolution of the larger southern California universe. Manny Ramirez’s move from the Red Sox to the Dodgers is a case in point. To view El Blog CLICK above.
Brand Advertisers and Accountability in Advertising.
When I was younger, I attended military school. Many will find the fact that I was kicked out of military school less than surprising. But I did make some lasting friendships in the three-plus years I was there. A former classmate of mine runs a multibillion-dollar division of a large conglomerate. His group advertises heavily on television. Last week he had a problem and asked me to attend an advertising planning event with a few of his key executives. After a long presentation on brand strategy, media mix and tactical plans, the lights came up and everyone turned to me.
Home Depot tops CMO Council’s audit of customer experience.
Marketers must become much more adept at delivering relevant, targeted and consistent brand messaging and information across multiplying channels of customer interaction and communication, reports a new study by the Chief Marketing Officer (CMO) Council.
Women call the Shots at Home.
They say it’s a man’s world. But in the typical American family, it’s the woman who wears the pantsuit.
To explore decision-making in the typical American home, a Pew Research Center survey asked men and women living in couples which one generally makes the decisions in four familiar areas of domestic life. Who decides what you do together on the weekend? Who manages the household finances? Who makes the decisions on big purchases for the home? And who most often decides what to watch on television?
Nissan assigns Hispanic AOR responsibilities to Dieste Harmel & Partners.
After a long review process, Nissan has assigned Hispanic AOR responsibilities to Dallas based Dieste Harmel & Partners.
The Vidal Partnership handle the Nissan account previously. Marca Hispanic handled the Infinity account.
