Agency

The following e-mail was sent to Radio Broadcasters by Eric Rhodes, publisher of Radio Ink. It outlines an excellent idea for local Hispanic Radio and Television stations to help promote their respective Hispanic Markets and the opportunities available to help local retailers weather the current economics problems and advantageous to our future.

A good idea is a good idea, regardless of who comes up with it.

If you are an Hispanic Radio or TV General Manager and/or General Sales Manager, this is for you. Obviously, certain elements must be changed for our market. Give us a call for the experts you will need.

Grupo Gallegos, López Negrete Communications and The Vidal Partnership are in the final round for the Cadbury Schweppes Dr. Pepper Hispanic assignment.

Did you know that America now represents only 15% of the Global Internet?In the last 10 years the Internet has radically de-Americanized with profound strategic consequences for Internet CEOs, boards, VCs, investment bankers, government policy makers, and the entire U.S. economy.

ZenithOptimedia has reduced its forecast for adspend growth to 4.3% in 2008, down from the 6.6% growth forecast we published in June. They have also reduced the growth forecast for 2009 from 6.0% to 4.0%. The reason for the downgrade is primarily the financial shock caused by the bank failures during the latest phase of the crisis in financial markets, which has spread uncertainty and undermined confidence in the wider economy. The bank failures will have a fairly small direct effect on ad expenditure – since financial advertising contributes only about 4% of global ad expenditure – but fears for the future will cause consumers to cut their spending, while companies carefully inspect their budgets to find cost savings.

According to this week’s Los Angeles Business Journal, the situation between Univision and Televisa has become a little un-friendlier in recent weeks.

he shift to Individualized Relationship Marketing (IRM) is one of the key preliminary findings from the Chief Marketing Officer (CMO) Council’s new thought leadership initiative, “Precision Promotion: Timely, Targeted and Trackable” sponsored by the InfoPrint Solutions Company, a joint venture between IBM and Ricoh. Using more personalized, relevant and precise customer communication is a key strategy marketers intend to leverage to achieve greater revenue and profitability from existing customers.