Agency
2023 HMC ANNUAL SUMMIT TAKES PLACE APRIL 26-27, 2023 IN NEW YORK CITY – Eary Bird Registration for the Only Hispanic-Focused Marketing Conference
The Hispanic Marketing Council (HMC) has opened registration to its 2023 Annual Summit, taking place live and in person on April 26 to 27 at Convene at One Liberty Plaza in New York City’s Financial District. As the only Hispanic-centric marketing conference developed by industry leaders with multicultural expertise, the HMC Annual Summit packs a powerful agenda aimed at arming brands with data-driven insights, research & strategies to help them connect authentically with the Hispanic market.
Super Bowl LVII Ads – Latinos still nearly absent
When Dr. Ines Poza started tracking ethnic representation in Super Bowl ads about 20 years ago, she noticed, "animals were featured as protagonists more often than minorities, with Latinos nowhere to be seen.
Eugenio Derbez named Boost Mobile’s Advisor for the Latino Community
Boost Mobile and Eugenio Derbez, one of Mexico’s top actors, producers and directors - best known for hits such as Instructions Not Included, Acapulco and Oscar-award winning CODA - are announcing his newest role as advisor for Boost Mobile’s Latino programs.
NUESTRA.TV premieres “CUBA SUENA” and adds 2 fast channels
Nuestra.TV’s latest programing expansion, which includes the premiere of the exclusive docu-series “Cuba Suena” as well as FAST channels Flou Caribeño and Flou Cine. The new programming is now available to watch on Nuestra.TV.
What’s next for digital advertising? [REPORT]
In today's highly fragmented and uncertain environment, the battle for consumer attention is heating up, people are increasingly concerned about privacy and fraud, and the upheavals of the past year are creating an entirely new set of challenges.
AIMM reveals America’s Most Culturally Inclusive Brands Awards
New Cultural Inclusion Accelerator's CIIM™ data, in partnership with ANA's AIMM, reveals top overall brands perceived as most culturally inclusive among Multicultural & Inclusive consumers, as well as top brands perceived by Asian, Black, Hispanic, LGBTQ, and People with Disabilities segments.
DEIB Day: A Global Day of Learning Event February 22 for FREE
As a past attendee of an ANA Global Day of Learning event, you know the value of hearing the latest strategies in marketing’s hottest topics. That’s why we want to make sure you don’t miss out on our next Global Day of Learning event, focused on Diversity, Equity, Inclusion, and Belonging, next Wednesday, February 22.
BeautifulBeast celebrates its First Anniversary
Just a year ago, the agency was born with a very clear vision: Aiming for the perfect balance between strategy and beautiful ideas and the mastery of the Beast that Big Data can represent.
3 Things to know about consumer spending
Despite a global pandemic and record inflation, consumers have defied expectations and continued to spend. At NRF 2023: Retail’s Big Show, NRF’s head of research Mark Mathews and Jonathan Silver, CEO and founder of Affinity Solutions, discussed the forces that are propelling consumers to spend.
Marta Gerdes passes ……
Marta Gerdes recently passed, a veteran Hispanic & Multicultural marketing executive. Ms. Gerdes was a well known and beloved executive with ties to many in our industry. She was recently VP Marketing at Tampico Beverages Inc. and Chief Brand Officer, Latin America at McDonald’s and serve in many other capacities in our industry.
ROYAL PRESTIGE appoints DDB and PHD as global agencies
Royal Prestige, headquartered in Wisconsin, has assigned its creative and media business to DDB and PHD following a pitch in late 2022, coordinated by the consultancy Think Catalyst and led by Riccardo Ferraris, CEO and Vivek Kuchibhotla, Programs Director.
53 % of Companies Removed College Degree Requirements For Jobs in Past Year
Intelligent.com has published a recent survey report that examines the continued practice of eliminating degree requirements on job postings and the rationale behind it. The report also explores the value of experience versus education when evaluating candidates. Researchers collected feedback from 1,000 hiring managers across the United States.
TIEMPO celebrates 40th Anniversary
“Tiempo,” the Emmy® Award-winning public affairs program dedicated to issues of interest to the Hispanic community in the New York metropolitan area, is celebrating its 40th on-air anniversary.
Most States Had Lower Official Poverty Rates in 2019-2021 Than a Decade Earlier
Most states had lower average official poverty rates in 2019-2021 than a decade earlier, according to recent U.S. Census Bureau estimates released in January, during National Poverty in America Awareness Month.
Has Strategic Planning changed for agencies? [WHITE PAPER]
In 1974, JWT London published a white paper regarding the essence of Strategic Planning, In the light that the upcoming 2023 Hispanic Marketing Council Strategic Planning competition is asking for entries. We have included access to the 1974 JWT London paper.
THE 2023 HMC STRATEGIC EXCELLENCE AWARDS KICK OFF WITH A CALL FOR ENTRIES AND A JURY OF DIVERSE INDUSTRY LEADERS
The Hispanic Marketing Council (HMC) continues to grow and enhance the Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency. This year, HMC has expanded the categories and invited a broader pool of diverse judges with the goal of celebrating impactful creativity.
Can Marketing Experimentation Become Your Superpower?
A unified, companywide approach to experimentation can generate sustained business growth.
The testing times continue
Marketing will have to demonstrate value in 2023 as the global economy slows, says WFA President and Mastercard Chief Marketing and Communications Officer, Raja Rajamannar.
Republica Havas promotes Managing Directors
Republica Havas and Republica Havas Health announced the promotions of three key leaders to the role of Managing Director.
The 2030 Forecast [REPORT]
Let’s be honest: forecasting is always an iffy proposition, no matter who does it, how much data we analyze, and how many trends we consider. Too many variables can change the trajectory of what might seem a rock-solid conclusion. Both “known unknowns” and “unknown unknowns” pile up as time advances and can turn a forecast into a fool’s errand.
