Arbitron Inc. confirmed the use of Portable People Meter radio audience estimates as the basis for buy/sell transactions of radio commercial time among subscribing stations, agencies and advertisers.
Agency
NY Attorney General warns advertisers not to use PPM data.
“Arbitron’s decision to release its unreliable and unaccredited radio ratings system is an affront to racial and ethnic minorities in New York and around the country. The Attorney General’s Office cautions all advertisers and broadcasters against using these prematurely released ratings as we believe they are flawed and will be the subject of ongoing litigation. Arbitron’s unwillingness to defend the validity of their system on its merits proves it places its own economic incentives over the interests of minority broadcasting. As a monopolist, Arbitron owes consumers an explanation for its decision to force feed the PPM system to broadcasters. Their irresponsible decision threatens the existence of diversity in radio and muzzles the voices and viewpoints of millions of Americans. Obviously, the Attorney General’s Office will continue to seek justice in this case.”
Spokesman Alex Detrick – NY Attornet General Office.
SBS Responds to Arbitron’s PPM implementation.
As a leading broadcaster of Spanish language content in the top Hispanic markets, including New York, Spanish Broadcasting System, Inc. (SBS) is extremely disappointed in Arbitron’s decision to accelerate the implementation of its flawed Portable People Meter (PPM) despite not having resolved the large number of critical errors in their methodology. For months, these flaws have been brought to Arbitron’s attention from a range of constituencies including the broadcasting and advertising communities, the New York Attorney General’s office, members of Congress, and local community leaders.
AHAA denounces Arbitron’s advance launch of PPM.
Leaders of the Association of Hispanic Advertising Agencies (AHAA) expressed disappointment and concern over today’s premature launch of Arbitron, Inc.’s Portable People Meter (PPM), which was not scheduled for commercialization until October 8 th. AHAA joins the cultural broadcasting community in criticizing the new PPM radio ratings system citing flawed methodology and sampling issues. Despite numerous attempts at resolution, and increased political and legal pressure, Arbitron moved ahead with its planned rollout of PPM without reform, which may cause devastating financial effects on Hispanic broadcasters and agencies, and eventually may mean the demise of many cultural stations.
Thompson appointed President of Marketing at Arenas Group.
Rosy Thompson has been promoted to the position of President of Marketing at the Arenas Group, the Los Angeles based entertainment and media company.
Simon El Hage joins Draftfcb Chicago as Multicultural Marketing Director.
Draftfcb Chicago announced that it has further strengthened its leadership team with the hiring of Simon El Hage as senior vice president, group management director, multicultural marketing.
The Art of Engaging the Customer: Proactive steps to delivering a differentiated Customer Experience
Fewer product differences, a barrage of repetitious brand promises, and a marketplace “fish bowl” are fast making the customer “experience” the next frontier where the battle for the hearts, minds, and wallets of customers will be fought.
Arbitron commercializes the Portable People Meter radio ratings service in eight local markets.
Arbitron Inc. announced that it has commercialized its Portable People Meter radio ratings services in eight new markets. Arbitron has released radio audience estimates for the September 2008 PPMTM survey month (August 21-September 17) to its subscribers in New York, Los Angeles, Chicago, San Francisco, Nassau-Suffolk, Middlesex-Somerset-Union, Riverside-San Bernardino and San Jose.
