Marketers must become much more adept at delivering relevant, targeted and consistent brand messaging and information across multiplying channels of customer interaction and communication, reports a new study by the Chief Marketing Officer (CMO) Council.
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Women call the Shots at Home.
They say it’s a man’s world. But in the typical American family, it’s the woman who wears the pantsuit.
To explore decision-making in the typical American home, a Pew Research Center survey asked men and women living in couples which one generally makes the decisions in four familiar areas of domestic life. Who decides what you do together on the weekend? Who manages the household finances? Who makes the decisions on big purchases for the home? And who most often decides what to watch on television?
Nissan assigns Hispanic AOR responsibilities to Dieste Harmel & Partners.
After a long review process, Nissan has assigned Hispanic AOR responsibilities to Dallas based Dieste Harmel & Partners.
The Vidal Partnership handle the Nissan account previously. Marca Hispanic handled the Infinity account.
Tracking the Virtual Man: What are men really doing online?
Global communications agency, Leo Burnett and global digital research firm, comScore, have partnered to present a proprietary study on men’s online behavior — and the influence it has on media strategies and creative execution.
FTC testifies on Report Regarding Food Marketing to Children and Adolescents.
The Federal Trade Commission testified before two subcommittees of the U.S. Senate Appropriations Committee about the results of an FTC study released in July on food marketing to children and adolescents.
Latinworks launches branding campaign for TX Lottery.
TracyLocke and LatinWorks will launch a new branding campaign for client Texas Lottery Commission, featuring a brand platform that will extend across the next 12 months and campaign elements that include television, radio, out-of-home (OOH), point-of-sale (POS), online, print, and sponsorships and promotions with street teams.
Job Seekers Beware: Staffing Pros May Do More Harm Than Good
Staffing professionals are not inherently evil.
However, I’ve received many unsolicited calls over the past few weeks from a few questionable ones, representing junior to mid-level job seekers. These reps had a cheap slickness to their voice, opaqueness in their disclosures, and a tendency to do little homework on me, or my company, before calling. They tried to create artificial demand for their clients, but their hustling style indicated they actually knew very little about the people they were representing. I know, I know… give them a break. They’re working hard to make a living, just like everybody else. And they are.
