Agency

José González Freyre, President of Pan American Grain, announced the appointment of Astrid Aponte as Vice President of Marketing, Advertising and Public Relations of the manufacturing company of Arroz Rico, Habichuelas Rico, Space Gang, Café Mami, Gasolina and Gasolina Urban Blends.

This white paper is designed to outline a process for developing a digital strategy or “roadmap” for a brand. The goal is to combat the tendency for some marketers to approach digital from an execution-centric perspective. The following is a starting point for creating a more strategically driven digital planning process.

Baskin-Robbins announced the appointment of Carlos Nunez as head of the company’s U.S. Hispanic Marketing effort, a newly expanded role. Nunez is currently Baskin-Robbins Director of Marketing (Americas, Europe & Middle East) & Consumer Insights. He will remain in this role while adding the responsibility of developing all Hispanic marketing efforts in the U.S. Nunez reports directly to Scott Colwell, Brand Marketing Officer for Baskin-Robbins Worldwide.

Despite this past week, the year 2008, in general, has been an excellent one for developing nations. China, Brazil, Russia, India and other historically troubled economies continue to enjoy burgeoning middle and upper classes that are spending money on purchases they could not afford in the past.

In contrast, this has not been a good year for developed nations. The United States, and now every country tied to America’s radioactive financial service industry, is suffering because deluded borrowers and irresponsible lenders were circulating money they never actually had.

Chief Marketing Officers at many of the biggest brands in the nation are seeing a major shift in the marketing landscape. Almost two-thirds (63%) of the 175 marketing executives surveyed see an increase in their spending on interactive/digital marketing while 59% report a decrease in traditional marketing spend.

A survey of Association of National Advertisers (ANA) members finds one-third of them (42 percent) have established in-house ad agencies. Most marketers explained in-house ad agencies contribute to cost efficiencies and savings — thought to be the “most important success” having an in-house agency, respondents said.

AcuPOLL has developed a white paper that details the methodology further, showcasing benefits to brand executives who are often under increased pressure to fast track the best ideas and get them to market.

Half (50%) of all Latinos say that the situation of Latinos in this country is worse now than it was a year ago, according to a new nationwide survey of 2,015 Hispanic adults conducted by the Pew Hispanic Center.

Half (50%) of all Latinos say that the situation of Latinos in this country is worse now than it was a year ago, according to a new nationwide survey of 2,015 Hispanic adults conducted by the Pew Hispanic Center.