Agency

Staffing professionals are not inherently evil.

However, I’ve received many unsolicited calls over the past few weeks from a few questionable ones, representing junior to mid-level job seekers. These reps had a cheap slickness to their voice, opaqueness in their disclosures, and a tendency to do little homework on me, or my company, before calling. They tried to create artificial demand for their clients, but their hustling style indicated they actually knew very little about the people they were representing. I know, I know… give them a break. They’re working hard to make a living, just like everybody else. And they are.

Multicultural interactive advertising agency Sensis was recognized Tuesday at the fourth annual MIXX Awards. Los Angeles-based Sensis walked away with the gold award in the multicultural category for its Leaders Among Us U.S. Army digital campaign. The MIXX Awards is the only honor devoted exclusively to interactive advertising and presents its awards based on strategy, creativity, execution and results.

Cultural identity is the way in which people describe themselves based on behavioral characteristics of their culture. More specifically, it is “the cultural group that individuals use in specific circumstances for selecting courses of action or evaluating ideas or objects.” Cultural identity allows individuals a way to define themselves, which can prove to be extremely useful to marketers.

Latin American immigrants come from different socioeconomic backgrounds. Some of them come from very poor rural communities, in which Spanish may not the mainstream language and where purchasing options are very limited. Other immigrants lived in metropolitan areas, received some formal education and were exposed to the marketing campaigns of the bigger cities.

Total measured advertising expenditures in the first six months of 2008 declined by 1.6 percent as compared to the same period in 2007, according to data released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the second quarter of 2008 was off 3.7 percent versus last year, the steepest quarterly drop since 2001.

At least one-in-five residents of Arizona, California, New Mexico and Texas spoke Spanish at home in 2007, according to new American Community Survey data released by the U.S. Census Bureau. Nationwide, an estimated 35 million, or about 12.3 percent, hablan español at home.

The U.S. Census Bureau released important new one-year data for Puerto Rico on social, economic, housing and demographic characteristics, as well as for geographic areas with populations of 65,000 or more. The 2007 data cover topics ranging from language to education, from family size
to work commute, the Puerto Rico Community Survey (PRCS) provides annual data that help decision makers and planners better prepare for and respond to change.

With spot television revenues projected to slide next year, local TV stations are looking to their Websites to make up the difference.

This paper discusses development of brand names for materials, including textiles, building products, coating and binding substances, and other functional materials. The discussion is illustrated with numerous brand names. Famous brand names and generic names for materials are analyzed to show how they were constructed. Also discussed are important trademark issues for materials, including genericide, semantic positioning, and ingredient/component names.

José González Freyre, President of Pan American Grain, announced the appointment of Astrid Aponte as Vice President of Marketing, Advertising and Public Relations of the manufacturing company of Arroz Rico, Habichuelas Rico, Space Gang, Café Mami, Gasolina and Gasolina Urban Blends.

This white paper is designed to outline a process for developing a digital strategy or “roadmap” for a brand. The goal is to combat the tendency for some marketers to approach digital from an execution-centric perspective. The following is a starting point for creating a more strategically driven digital planning process.