Latin American immigrants come from different socioeconomic backgrounds. Some of them come from very poor rural communities, in which Spanish may not the mainstream language and where purchasing options are very limited. Other immigrants lived in metropolitan areas, received some formal education and were exposed to the marketing campaigns of the bigger cities.
Agency
U.S. Advertising expenditures declined 1.6% in First Half 2008.
Total measured advertising expenditures in the first six months of 2008 declined by 1.6 percent as compared to the same period in 2007, according to data released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the second quarter of 2008 was off 3.7 percent versus last year, the steepest quarterly drop since 2001.
One-in-Five speak Spanish in four States.
At least one-in-five residents of Arizona, California, New Mexico and Texas spoke Spanish at home in 2007, according to new American Community Survey data released by the U.S. Census Bureau. Nationwide, an estimated 35 million, or about 12.3 percent, hablan español at home.
Portrait of the Puerto Rico Population
The U.S. Census Bureau released important new one-year data for Puerto Rico on social, economic, housing and demographic characteristics, as well as for geographic areas with populations of 65,000 or more. The 2007 data cover topics ranging from language to education, from family size
to work commute, the Puerto Rico Community Survey (PRCS) provides annual data that help decision makers and planners better prepare for and respond to change.
Spot TV outlook spotty, Online upbeat.
With spot television revenues projected to slide next year, local TV stations are looking to their Websites to make up the difference.
Names for Materials: Letting the Product Speak for Itself.
This paper discusses development of brand names for materials, including textiles, building products, coating and binding substances, and other functional materials. The discussion is illustrated with numerous brand names. Famous brand names and generic names for materials are analyzed to show how they were constructed. Also discussed are important trademark issues for materials, including genericide, semantic positioning, and ingredient/component names.
Aponte named VP of Marketing, Advertising and Public Relations of Pan American Grain.
José González Freyre, President of Pan American Grain, announced the appointment of Astrid Aponte as Vice President of Marketing, Advertising and Public Relations of the manufacturing company of Arroz Rico, Habichuelas Rico, Space Gang, Café Mami, Gasolina and Gasolina Urban Blends.
Developing a Digital Roadmap for Your Brand.
This white paper is designed to outline a process for developing a digital strategy or “roadmap” for a brand. The goal is to combat the tendency for some marketers to approach digital from an execution-centric perspective. The following is a starting point for creating a more strategically driven digital planning process.
Baskin-Robbins names Carlos Nunez Head of U.S. Hispanic Marketing.
Baskin-Robbins announced the appointment of Carlos Nunez as head of the company’s U.S. Hispanic Marketing effort, a newly expanded role. Nunez is currently Baskin-Robbins Director of Marketing (Americas, Europe & Middle East) & Consumer Insights. He will remain in this role while adding the responsibility of developing all Hispanic marketing efforts in the U.S. Nunez reports directly to Scott Colwell, Brand Marketing Officer for Baskin-Robbins Worldwide.
