As US Internet users ages 16 and older gain experience on the Web, the Internet becomes a more-important source of information, according to recently released data from the USC Annenberg Center for the Digital Future. In time, the Internet surpasses even personal sources of information, and all media except the Web stay at the same levels of importance or drop.
Agency
Brand Marketing & Media Opportunities for Young US Hispanics Demographics.
Marketers including old and new media vehicles are intrigued and challenged with how to brand for and effectively reach the US Hispanic bilingual and bicultural 12 -34 demographic. By Julio Rumbaut.
CaribeVision launches campaign McCann Worldgroup.
CaribeVision Broadcasting Network has recently signed an agreement to invest more than $4 million in advertising in three markets: Miami, New York and Puerto Rico.
NJ AG subpoena Arbitron over PPM Ratings method.
New jersey Attorney General Anne Milgram announced that the state has issued a subpoena to Arbitron, the monopoly provider of ratings services to U.S. radio stations, concerning allegations that its new method for measuring radio station listenership in New Jersey is flawed, statistically unreliable and undercounts the listening habits of minority consumers.
Grupo Gallegos takes only GOLDS at HispanicAd.com 2008 HAPE Awards.
The third annual HispanicAd.com Account Planning Excelencia (HAPE) awards were presented to 6 winners in four categories and two recognitions. HispanicAd.com CEO Gene Bryan, creator of the awards, handed out the honors during the luncheon at the 25rd semi-annual conference of The Association of Hispanic Advertising Agencies (AHAA) at the Beverly Hills Hilton in Los Angeles.
