Agency

Members of the Association of Hispanic Advertising Agencies (AHAA) PPM Council met Monday in New York with representatives from Arbitron to discuss industry issues and concerns surrounding the impending Portable People Meter (PPM) roll out. While some details were clarified and additional data will be provided by Arbitron, overall AHAA council members feel the methodology, measurement, and design of the PPM ratings system remain flawed.

Jackie Bird has departed from her post as CEO of New York based Wing Latino. She is being replaced by Alain Groenendaal who was the General Manager of Miami based La Comunidad.

This comes on the heals of a management change at Grey Puerto Rico were Andres Claudio replaces Hector Ortiz as President. Mr. Ortiz replaced Ms. Bird when she was promoted to start Wing Latino in New York. Mr. Claudio join Grey Puerto Rico from McCann Puerto Rico.

Big shake up at Grey PR & WingLatino!

Levenson & Hill has been selected by Azteca Mobile to develop strategic media services for the wireless company’s pioneering mobile and radio services at the border between the United States and Mexico.

José López-Varela, Chairman of the Association of Hispanic Advertising Agencies (AHAA), announced the appointment of Esther Novak, founder and CEO of VanguardComm – a New Jersey-based multi-cultural marketing communications firm – to the board of directors of AHAA.

Summertime winding down and summer vacations coming to an end signal that back-to-school time is near. It’s a time that many children eagerly anticipate — catching up with old friends, making new ones and settling into a new daily routine. Parents and children alike scan the newspapers and Web sites looking for sales to shop for a multitude of school supplies and the latest clothing fads and essentials. This edition of Facts for Features highlights the many statistics associated with the return to classrooms by our nation’s students and teachers.

Over the years, many brands such as Oldsmobile, PanAm, and Woolworth have met untimely deaths. Many more have steadily declined into oblivion, while others have been revived. When a brand dies, significant investments that were made to build the brand are also lost. Unfortunately, even the strongest brands with high net worth are not immune from brand decline and subsequent death. In today’s market, where new product introductions are both expensive and risky, it may be worthwhile to evaluate brands that are declining, and invest in them to revitalize them.

The kids are online, but many marketers aren’t.

More than one-half of spending by food and beverage companies targeting children in 2006 went to traditional measured media, according to recently released data from the US Federal Trade Commission (FTC). New media accounted for only 5% of such spending that year.