Agency

Seeing the bigger picture

Online film marketing is expanding—in scope and sophistication.

Sapient recently sponsored a national online digital marketing and interactive advertising survey to gain insight into what marketers want from their advertising and marketing agencies in the next 12 months. The survey polled more than 200 chief marketing officers (CMOs) and senior marketing professionals, all of whom are either directly or indirectly responsible for managing digital marketing budget allocation across multiple channels.

There are two ways to make a presentation: one stemming from your heart, the other from your mind. Just as a good actor makes a movie or play engaging and believable with expressive dialogue, sales leaders establish interest and credibility when they speak from the heart about the products they sell.

Tuesday night TV in Miami was an absolute classic–and I would submit historic. I would go so far as saying that it was historic TV programming in ANY LANGUAGE. By Manny Gonzalez – abece
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Orlando Milian, Sr. VP/Account Managing Director at Young & Rubicam/New York, whose background includes senior level leadership positions in the U.S. Hispanic market, has joined d expósito & Partners, LLC, assuming the Partner/Regional Director post with direct management responsibilities on the agency’s MAZDA USA account, among other duties and challenges.

Arbitron Inc. released the following statement summarizing its testimony before the New York City Council regarding the Arbitron Portable People Meter radio ratings services.

HoyInternet.com is being re-launched as ViveloHoy.com. ViveloHoy, which means “Live it Up Today”, is a national website which includes news and information from Tribune Company’s Spanish-language daily Hoy, and will enjoy a new design, name and logo as part of its robust series of interactive content.