In motorsports , choosing the optimum pit strategy of how many stops to make and when to make them is crucial to having a successful race. In today’s troubled economy, with gas prices topping off at nearly $4 a gallon, a new study from consumer intelligence firm BIGresearch suggests cash-strapped consumers are calculating their own pit strategy— to save both time and money.
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Gaps are closing between Consumer Expectations and Retailer Readiness for Cross-Channel Execution.
Sterling Commerce released the results of a recent survey that shows that the gaps are closing between consumer expectations for a seamless cross-channel experience and retailers’ abilities to deliver that experience.
Is Spanish Radio a Separate Market?
When the merger of two radio companies results in the combined company controlling a significant share of a radio market, the merger may undergo review by both the Federal Communications Commission (FCC) and the U.S. Department of Justice (DOJ) to determine if the merger is in the public interest. In undertaking that inquiry, the government considers whether the combined company will exceed the FCC’s multiple ownership caps and/or wield an anticompetitive (and hence impermissible) level of market control. If the merged company would exceed those caps or otherwise be anticompetitive in one or more markets, it may be forced to sell off stations.
Marketing Research Industry leaders pessimistic about the current health of the Industry.
While key metrics of the Marketing Research Association’s Research Industry Index (RII) remain relatively flat for the second quarter of 2008, business executives forecast a gloomy outlook.
PPM COALITION FILES PETITION SEEKING COMMISSION INQUIRY
On September 2, 2008, PPM Coalition (“PPMC”) filed an “Emergency Petition for Section 403 Inquiry.” PPMC consists of National Association of Black Owned Broadcasters, Spanish Radio Association, Minority Media and Telecommunications Council, Association of Hispanic Advertising Agencies, Border Media Partners, Entravision, ICBC Broadcast Holdings, Spanish Broadcasting System, and Univision. PPMC asks the Commission to immediately open an inquiry, under Section 403 of the Communications Act, into Arbitron’s use of Portable People Meters (“PPM”). PPMC notes that on July 28, 2008, the Commission’s Advisory Committee on Diversity recommended the same action that PPMC formally requests here. PPMC argues that PPM methodology undercounts minority radio listeners, that the rollout of PPM methodology starting October 8, 2008 in eight markets (including the four largest radio markets) will seriously harm minority broadcasting and defeat the Commission’s diversity goals, and that the Commission
Sensis interactive advertising agency for White Memorial.
White Memorial Medical Center in Southern California has hired Los Angeles-based Sensis as its interactive agency to expand WMMC’s brand and outreach efforts.
Telemundo feature 2008 Presidential Election insert in People en Español.
Telemundo Communications Group announced its exclusive 2008 Presidential Election insert in the October issue of People en Español, currently on newsstands. The special editorial is the latest effort in the network’s continued commitment to educating the Hispanic community about the importance of the Hispanic vote through its “Vota Por Tu Futuro” campaign. The announcement was made by Don Browne, President, Telemundo.
