Agency

Hispanics and Asians remain the fastest-growing national segments of the population, with television households increasing by 4.4 percent among Hispanics and 3.9 percent among Asians over last year, according to The Nielsen Company. In local markets, Nielsen estimates that Los Angeles continues to remain the number one Hispanic market, followed by New York, Miami, Houston and Chicago. Los Angeles also has the country’s largest Asian community, followed by New York, San Francisco, Honolulu and Chicago. New York is the largest African-American TV market, followed by Atlanta, Chicago, Washington, D.C. and Philadelphia.

Infinity Insurance signed on to help Telemundo 52 to provide students of Latino communities the opportunity to receive much needed school supplies and educational resources at West Adams High School.

In celebration of Hispanic Heritage Month, which begins on September 15th, Payless ShoeSource has launched the Payless Inspiring Possibilities Program and will join together with its shoppers to raise money to support the future of Hispanic youth.

A report on the status of the digital build out by full power television broadcasters by the FCC’s Media Bureau shows that over 96 percent of active full power television stations are either fully operational with digital service or are on track to have their full digital service operational by February 17, 2009.

The Federal Trade Commission has charged the marketer of a work-at-home business opportunity with violating federal law by falsely promising Spanish-speaking consumers substantial income for stuffing envelopes. The Commission seeks to prevent further violations and to obtain redress for affected consumers.

The Direct Marketing Association released “Loyalty Programs: A Cross-Industry Analysis of Usage and Effectiveness.” This first-ever report, which focuses solely on loyalty marketing, is designed to provide marketers with a snapshot view of loyalty marketing strategies as a whole, as well as within different industry segments.

Heavy Internet usage isn’t translating into online ad spending.

Today the members of the Spanish Radio Association (SRA), are expressing disappointment to the recent response by Arbitron to our Hispanic measurement concerns through the communication published in HispanicAd.com on August 19, 2008.

I came across this cartoon sometime in 1990 or 1991.

As a new media buyer fresh out of college, I was fascinated by the way decisions were made, how the agency and clients worked together, and I was especially fascinated by all the nuances of media research.Published by Isabella Sanchez on Aug 26th, 2008. By Isabella Sanchez- Vice President, Managing Director – Tapestry. To view El Blog CLICK above.

San Antonio-based, cause-related marketing agency, Interlex has been selected as the general market and multicultural AOR for TracFone Wireless’ latest business venture. TracFone Wireless is rolling out its newest brand, SafeLink Wireless, to over 5.2 million potential customers in 13 U.S. states.

Four Tapestry execs were elevated to VP/SVP levels, as announced by Monica Gadsby, CEO of SMG Multicultural, a division of Starcom MediaVest Group.

“These four women have been instrumental in building and shaping Tapestry’s rich history in the multicultural media and marketing space,” said Gadsby. “Their dedication to our clients, our people and our product serves as an inspiration to the entire Tapestry family.”