Heavy Internet usage isn’t translating into online ad spending.
Agency
STATEMENT FROM THE SPANISH RADIO ASSOCIATION TO ARBITRON’S PPM SERVICE.
Today the members of the Spanish Radio Association (SRA), are expressing disappointment to the recent response by Arbitron to our Hispanic measurement concerns through the communication published in HispanicAd.com on August 19, 2008.
Not funny anymore………
I came across this cartoon sometime in 1990 or 1991.
As a new media buyer fresh out of college, I was fascinated by the way decisions were made, how the agency and clients worked together, and I was especially fascinated by all the nuances of media research.Published by Isabella Sanchez on Aug 26th, 2008. By Isabella Sanchez- Vice President, Managing Director – Tapestry. To view El Blog CLICK above.
TracFone taps Interlex as for new brand launch.
San Antonio-based, cause-related marketing agency, Interlex has been selected as the general market and multicultural AOR for TracFone Wireless’ latest business venture. TracFone Wireless is rolling out its newest brand, SafeLink Wireless, to over 5.2 million potential customers in 13 U.S. states.
Tapestry names new Officers.
Four Tapestry execs were elevated to VP/SVP levels, as announced by Monica Gadsby, CEO of SMG Multicultural, a division of Starcom MediaVest Group.
“These four women have been instrumental in building and shaping Tapestry’s rich history in the multicultural media and marketing space,” said Gadsby. “Their dedication to our clients, our people and our product serves as an inspiration to the entire Tapestry family.”
Census – Household Income Rises, Poverty Rate Unchanged, Number of Uninsured Down
Real median household income in the United States climbed 1.3 percent between 2006 and 2007, reaching $50,233, according to a report released by the U.S. Census Bureau. This is the third annual increase in real median household income.
Telemundo launches Digital Media and Emerging Businesses Division.
Telemundo Communications Group announced that it is re-grouping its digital assets under a newly created Digital Media and Emerging Businesses Division led by Peter Blacker as Executive Vice President Digital Media and Emerging Businesses. The announcement was made by Jacqueline Hernández, Chief Operating Officer, Telemundo, whom Peter Blacker will report to.
State of Latinos in America.
One of the key recommendations of a preliminary report on the state of Latinos in the United States is to establish a presidential advisory committee on Latino issues to increase the access of the Latino community to vital educational, health, economic, and civic opportunities.
The University of Denver(DU) and Grupo Salinas’ Fundacion Azteca America, the non-profit arm of the Azteca America Network, present the preliminary findings of a comprehensive study on the state of Latinos in the United States.
AHAA unanimously agrees to support Spanish Radio Broadcasters in their fight with Arbitron.
Industry insiders have revealed that the Association of Hispanic Advertising Agencies after a rapid-fire conference call on Friday unanimously agreed to support and fight along with the Spanish Radio Association in their battle with Arbitron and their filing of the concerns and a need for an investigation into the potentially damaging research practices of Arbitron Radio Ratings.
SRA files concerns and requests an investigation of Arbitron research practices at FCC.
Highly place sources advised us that The Spanish Radio Association (SRA) (BMP Partners, Entravision Radio, Spanish Broadcasting System & Univision Radio) in conjunction with several key organizations and other minority broadcasters will file a request for an investigation to the Federal Communications Commission (FCC) into the research practices of Arbitron Radio and its negative impact on the Hispanic Radio Industry and other minority broadcasters.
