Today’s collegians are becoming road warriors, ditching their desktop PCs for laptops and mobile phones.
Agency
Multicultural Market holds 22% of New Vehicle Sales in 2007.
Though overall new vehicle registrations were down 3.3 percent in 2007, Hispanic, Asian and African-American consumers maintained 22 percent of the market, a stable level from 2006, according to R. L. Polk & Co.
How consumers prefer to receive advertising.
Mediamark Research & Intelligence (MRI) has released a new consumer segmentation analysis—titled Responsiveness to Ads Across Media—categorizing U.S. adults according to the media in which they prefer to receive advertising messages.
Long Growth Streak of U.S. Communications Spending Will Continue in 2008.
Total communications spending is projected to increase 5.4% to $923.91 billion in 2008, as strong gains in the institutional and alternative media sectors offset the downward pressure of declining traditional advertising spending, according to research released by Veronis Suhler Stevenson (VSS).
Reliant Energy launches advertising campaign featuring employees.
Reliant Energy has launched a new advertising campaign featuring its employees to bring a human face to Reliant’s business while highlighting its customer service focus.
Census — County Population Estimates by Age, Sex, Race and Hispanic Origin.
La Paz County, Ariz. — located on the California border and home to the Colorado River Indian Reservation — has the country’s oldest population, according to U.S. Census Bureau county population estimates by age, sex, race and Hispanic origin. Webb County (Laredo), Texas — on the Mexican border in the southern part of the state — has the country’s youngest population, with children younger than 5 comprising 12.8 percent.
Information is Power.
Looking to make a major impact on your selling efforts? Then get serious about cruising the information superhighway and putting your newfound knowledge to good use.
Gassert named Media Department Leader at Dieste.
Hispanic ad agency Dieste announced the appointment of Scott Gassert as media general manager. Gassert is now part of the agency’s leadership team, reporting to executive director of integration Alvaro Cabrera.
Cardoze leaves Dieste Harmel & Partners.
Edgar Cardoze has left his post of VP Media Director of Dallas based Dieste Harmel & Partners.
Mr. Cardoze is looking at several options and looks forward to this new phase in his stellar career in the US Hispanic Market.
Hahn – Contact Strategy Director at LatinWorks.
LatinWorks is pleased to welcome Tim Hahn to the agency as Contact Strategy Director. In this position, Tim will be responsible for guiding and counseling clients on opportunities and the rapidly evolving new media landscape.
Bank of America launches Spanish-Language campaign ‘Hacia Adelante’.
Bank of America recently debuted its new Spanish-language campaign, Hacia Adelante, to demonstrate how the bank can help Hispanic customers achieve a better financial future for themselves and their families. The new advertisements convey the central importance a checking account plays in achieving life goals such as owning a first home, paying for college and starting a small business.
Sedano’s Supermarkets launches new campaign.
Sedano’s Supermarkets announced that it has kicked off its rebranding efforts with new television and radio commercials. The campaign, created and developed by República, The spots features real-life customers as they share their personal stories of why they choose shopping at their neighborhood Sedano’s Supermarket.
