Hispanic ad agency Dieste announced the appointment of Scott Gassert as media general manager. Gassert is now part of the agency’s leadership team, reporting to executive director of integration Alvaro Cabrera.
Agency
Cardoze leaves Dieste Harmel & Partners.
Edgar Cardoze has left his post of VP Media Director of Dallas based Dieste Harmel & Partners.
Mr. Cardoze is looking at several options and looks forward to this new phase in his stellar career in the US Hispanic Market.
Hahn – Contact Strategy Director at LatinWorks.
LatinWorks is pleased to welcome Tim Hahn to the agency as Contact Strategy Director. In this position, Tim will be responsible for guiding and counseling clients on opportunities and the rapidly evolving new media landscape.
Bank of America launches Spanish-Language campaign ‘Hacia Adelante’.
Bank of America recently debuted its new Spanish-language campaign, Hacia Adelante, to demonstrate how the bank can help Hispanic customers achieve a better financial future for themselves and their families. The new advertisements convey the central importance a checking account plays in achieving life goals such as owning a first home, paying for college and starting a small business.
Sedano’s Supermarkets launches new campaign.
Sedano’s Supermarkets announced that it has kicked off its rebranding efforts with new television and radio commercials. The campaign, created and developed by República, The spots features real-life customers as they share their personal stories of why they choose shopping at their neighborhood Sedano’s Supermarket.
Rise in migration from TV to Online in primetime.
A surprisingly high percentage of people are putting down their remote controls and heading to the Web to watch their favorite primetime TV shows, according to a new report released by Integrated Media Measurement Inc. (IMMI).
HispanicAd.com 2008 US Hispanic Executive Report.
HispanicAd.com and Cyber-Surveys.com fielded a landmark online study targeting the US Hispanic advertising, marketing and media professionals to gauge their media consumption habits and preferences to technology and news sources.
ALDI selects The Group Advertising as Hispanic AOR.
ALDI has selected The Group Advertising in Central Florida as Hispanic Agency of Record for the Florida market.
GlobalHue expands.
GlobalHue announced the addition of three senior staff members to its leadership team. Shawn Marshall joins as President of GlobalHue Africanic; Jacqueline B. Reynolds joins as Executive Vice President – Multi-Connect Marketing; and Jeanne Vaughn is hired as Senior Vice President/Director of Planning for GlobalHue Latino.
Hispanic Media Spending.
Online far behind in the media mix
Online ad spending targeted at Hispanic Internet users accounted for less than 5% of total Hispanic ad spending in 2007, according to data released in July 2008 by HispanTelligence and TNS Media Intelligence.
