Nestlé Waters North America announced that it has signed a two-year partnership agreement with Cristina Saralegui. Under this agreement, Ms. Saralegui will serve as spokesperson for Nestle Pure Life, appearing in print and broadcast advertising and online on behalf of the company’s new Vive Sanamente (Live Healthy) marketing campaign.
Agency
ComEd Powers Up with new Hispanic Campaign.
Chicago electric utility company ComEd has launched a new Spanish-language advertising campaign to reiterate its reliability among its Hispanic customers
The Incredible Shrinking Brands.
How and when did brands get so small? It seems that despite the greater availability of tools and engaging media to connect brands with consumers, the impact of brands on society has greatly diminished. Why are the trillions of dollars currently spent on marketing only getting us “Paris Hilton” brands instead of timeless “Liz Taylor’s?” It seems that this past decade’s media revolution has empowered consumers while making brands more insecure. Our brands now more than ever need to stand for something in order to inspire and stand out. In essence, they need to grow up. Some good old values can help. By Roberto Ramos, President & CEO, The vox collective. To view El Blog CLICK above.
America’s Four Middle Classes.
There isn’t one American middle class; there are four. Each is different from the others in its attitudes, outlook and financial circumstance–sometimes in ways that defy traditional stereotypes of the middle class, according to an analysis of a recent national survey conducted by the Pew Research Center Social and Demographic Trends Project.
Inflation staggers Public but Economy still seen as Fixable.
The public continues to be extremely downbeat about the national economy. Just 10% say the economy is in good shape, while 72% say the economy is either in a recession (54%) or a depression (18%). On a personal level, concerns about rising prices have surged. Beyond widespread anxiety about energy costs, a growing number of Americans say it is difficult for them to afford food.
U.S. Consumers check nutritional labels.
Nearly two-thirds (65 percent) of U.S. consumers say they notice nutritional information on food packaging more often now compared to two years ago, according to a new global online survey by The Nielsen Company.
Where is Interactive Marketing Heading?
The growth of interactive marketing is poised to accelerate in coming years. Despite this, are you one of the many online marketers who already feels overwhelmed? Do you struggle to align your interactive marketing activities within your organization? Do the vendors you partner with work in silos? FREE.
Illegal Immigrant population dropping.
A new analysis of monthly Census Bureau data shows a significant decline in the number of less-educated Hispanic immigrants. The report is the first to show systematic evidence that the illegal population is decreasing. There is good evidence that recent immigration enforcement efforts are a key factor causing the decline.
Nielsen Ratings – LatinWorks Scores with Two Top Ten Spots
Nielsen AIG recently released their Top Ten list of most liked Spanish-language TV and LatinWorks had two spots on the list for their work with M&M/Mars and Domino’s Pizza.
Home Depot in review.
Home Depot has placed their $500M account into review and including all marketing efforts that also include their Hispanic marketing efforts.
The Vidal Partnership is expected to defend and the incumbent Hispanic AOR.
