GlobalHue announced the addition of three senior staff members to its leadership team. Shawn Marshall joins as President of GlobalHue Africanic; Jacqueline B. Reynolds joins as Executive Vice President – Multi-Connect Marketing; and Jeanne Vaughn is hired as Senior Vice President/Director of Planning for GlobalHue Latino.
Agency
Hispanic Media Spending.
Online far behind in the media mix
Online ad spending targeted at Hispanic Internet users accounted for less than 5% of total Hispanic ad spending in 2007, according to data released in July 2008 by HispanTelligence and TNS Media Intelligence.
Nestlé Pure Life signs partnership with Cristina Saralegui.
Nestlé Waters North America announced that it has signed a two-year partnership agreement with Cristina Saralegui. Under this agreement, Ms. Saralegui will serve as spokesperson for Nestle Pure Life, appearing in print and broadcast advertising and online on behalf of the company’s new Vive Sanamente (Live Healthy) marketing campaign.
ComEd Powers Up with new Hispanic Campaign.
Chicago electric utility company ComEd has launched a new Spanish-language advertising campaign to reiterate its reliability among its Hispanic customers
The Incredible Shrinking Brands.
How and when did brands get so small? It seems that despite the greater availability of tools and engaging media to connect brands with consumers, the impact of brands on society has greatly diminished. Why are the trillions of dollars currently spent on marketing only getting us “Paris Hilton” brands instead of timeless “Liz Taylor’s?” It seems that this past decade’s media revolution has empowered consumers while making brands more insecure. Our brands now more than ever need to stand for something in order to inspire and stand out. In essence, they need to grow up. Some good old values can help. By Roberto Ramos, President & CEO, The vox collective. To view El Blog CLICK above.
