In 2008, eMarketer estimates there are 23 million Hispanics online, and by 2012 there will be nearly 30 million.
“The paradox is that the larger this market grows,” says Lisa E. Phillips, senior analyst at eMarketer and author of the new report, US Hispanics Online: Demographics, “the more fragmented it becomes.”
The Federal Trade Commission announced the results of a study on food marketing to children and adolescents. The report, Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities, and Self-Regulation, finds that 44 major food and beverage marketers spent $1.6 billion to promote their products to children under 12 and adolescents ages 12 to 17 in the United States in 2006.
Burger King Corp. announced the roll-out of Futbol Kingdom street level futbol events to be held in eight markets across the United States throughout August and September 2008. The interactive Futbol Kingdom experience is designed to reach key Spanish markets as well as 2nd and 3rd generation Hispanics on a national level.
As the drumbeat of bad economic news continues, Americans’ feelings on the economy remain pessimistic.
If you’re looking for some inspirational reading material during these troubling, global economic times, pick up the August 11, 2008 issue of Forbes magazine (my favorite business magazine). The cover story is about Denis O’Brien, the Irish wireless mogul who’s become a hero to people in several poor and under-developed countries like Haiti and Jamaica. To read El Blog CLICK above.
A Wall Street analyst offered an endorsement Friday for Univision’s efforts to extract significant retransmission consent fees from cable operators, going so far as to suggest that Time Warner Cable could suffer from the Spanish-language broadcaster’s demands.
The Coca-Cola Telenovela Club celebrated the ugliest novela in the prettiest city in America this weekend. Several fans of the popular novela, “La Fea Más Bella,” were treated to a weekend getaway to Miami Beach, compliments of the latest Coca-Cola Telenovela Club consumer promotion.
HispanicAd.com is proud to announce that the 2008 Advertising Age Hispanic Fact Pack is now available for download.
The Fact Pack contains useful information to help US Hispanic advertising, marketing and media professionals.
Download here.
According to a new national survey conducted online by Harris Interactive, nearly half (48%) of gay and lesbian adults report they like to keep up with the latest styles and trends, compared to only 38 percent of heterosexual adults. This also seems to accelerate behaviors tracked by a similar survey in January 2007 when 38 percent of gay and lesbian adults reported they like to keep up with the latest styles and trends (compared to 32% of heterosexual adults).
Hispanics are growing in numbers and stature in the U.S. and Latino influence is changing the complexion of American culture. The advertising and marketing industry is no exception.
In a rousing, star-studded, three-day event, the Hispanic-specialized marketing industry will explore the dynamics of leadership in all areas of our society and the link to the opportunities and what is occurring daily in agencies creating advertising targeted to Latinos.
