Agency

A Wall Street analyst offered an endorsement Friday for Univision’s efforts to extract significant retransmission consent fees from cable operators, going so far as to suggest that Time Warner Cable could suffer from the Spanish-language broadcaster’s demands.

The Coca-Cola Telenovela Club celebrated the ugliest novela in the prettiest city in America this weekend. Several fans of the popular novela, “La Fea Más Bella,” were treated to a weekend getaway to Miami Beach, compliments of the latest Coca-Cola Telenovela Club consumer promotion.

HispanicAd.com is proud to announce that the 2008 Advertising Age Hispanic Fact Pack is now available for download.

The Fact Pack contains useful information to help US Hispanic advertising, marketing and media professionals.

Download here.

According to a new national survey conducted online by Harris Interactive, nearly half (48%) of gay and lesbian adults report they like to keep up with the latest styles and trends, compared to only 38 percent of heterosexual adults. This also seems to accelerate behaviors tracked by a similar survey in January 2007 when 38 percent of gay and lesbian adults reported they like to keep up with the latest styles and trends (compared to 32% of heterosexual adults).

Hispanics are growing in numbers and stature in the U.S. and Latino influence is changing the complexion of American culture. The advertising and marketing industry is no exception.

In a rousing, star-studded, three-day event, the Hispanic-specialized marketing industry will explore the dynamics of leadership in all areas of our society and the link to the opportunities and what is occurring daily in agencies creating advertising targeted to Latinos.

African-American Internet users surveyed spent more than one-quarter of their total media time online in October and November 2007, according to the Radio One-sponsored “Black America Study,” conducted by Yankelovich.

The recent economic downturn looks to be claiming its first corporate victims. Among the list of once strong retailers scurrying for bankruptcy protection are industry giants Linens ‘n Things, Bombay Company, Sharper Image and Steve & Barry’s. This raises a frightening question: can your company make it through?

Consumer concerns over the ongoing increases in the price of oil are motivating automobile manufacturers to become more creative in marketing their products and Toyota of Puerto Rico turned to Miami/San Juan-based Nobox Marketing Group.