A new analysis of monthly Census Bureau data shows a significant decline in the number of less-educated Hispanic immigrants. The report is the first to show systematic evidence that the illegal population is decreasing. There is good evidence that recent immigration enforcement efforts are a key factor causing the decline.
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Nielsen Ratings – LatinWorks Scores with Two Top Ten Spots
Nielsen AIG recently released their Top Ten list of most liked Spanish-language TV and LatinWorks had two spots on the list for their work with M&M/Mars and Domino’s Pizza.
Home Depot in review.
Home Depot has placed their $500M account into review and including all marketing efforts that also include their Hispanic marketing efforts.
The Vidal Partnership is expected to defend and the incumbent Hispanic AOR.
The US Hispanic Online populations – one demographic, but multiple targets.
In 2008, eMarketer estimates there are 23 million Hispanics online, and by 2012 there will be nearly 30 million.
“The paradox is that the larger this market grows,” says Lisa E. Phillips, senior analyst at eMarketer and author of the new report, US Hispanics Online: Demographics, “the more fragmented it becomes.”
FTC Report sheds new light on Food Marketing to Children and Adolescents.
The Federal Trade Commission announced the results of a study on food marketing to children and adolescents. The report, Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities, and Self-Regulation, finds that 44 major food and beverage marketers spent $1.6 billion to promote their products to children under 12 and adolescents ages 12 to 17 in the United States in 2006.
Burger King presents Futbol Kingdom.
Burger King Corp. announced the roll-out of Futbol Kingdom street level futbol events to be held in eight markets across the United States throughout August and September 2008. The interactive Futbol Kingdom experience is designed to reach key Spanish markets as well as 2nd and 3rd generation Hispanics on a national level.
Attitudes on Economy remain Bleak.
As the drumbeat of bad economic news continues, Americans’ feelings on the economy remain pessimistic.
Who needs Carlos Slim? Or Hugo Chavez for that matter?
If you’re looking for some inspirational reading material during these troubling, global economic times, pick up the August 11, 2008 issue of Forbes magazine (my favorite business magazine). The cover story is about Denis O’Brien, the Irish wireless mogul who’s become a hero to people in several poor and under-developed countries like Haiti and Jamaica. To read El Blog CLICK above.
Time Warner: Pay Univision Retrans Fees or Face Consequences.
A Wall Street analyst offered an endorsement Friday for Univision’s efforts to extract significant retransmission consent fees from cable operators, going so far as to suggest that Time Warner Cable could suffer from the Spanish-language broadcaster’s demands.
Coca-Cola Telenovela Club treats Fans to a Memorable Red-Carpet Event.
The Coca-Cola Telenovela Club celebrated the ugliest novela in the prettiest city in America this weekend. Several fans of the popular novela, “La Fea Más Bella,” were treated to a weekend getaway to Miami Beach, compliments of the latest Coca-Cola Telenovela Club consumer promotion.
2008 Hispanic Fact Pack.
HispanicAd.com is proud to announce that the 2008 Advertising Age Hispanic Fact Pack is now available for download.
The Fact Pack contains useful information to help US Hispanic advertising, marketing and media professionals.
Download here.
