Agency

According to a new national survey conducted online by Harris Interactive, nearly half (48%) of gay and lesbian adults report they like to keep up with the latest styles and trends, compared to only 38 percent of heterosexual adults. This also seems to accelerate behaviors tracked by a similar survey in January 2007 when 38 percent of gay and lesbian adults reported they like to keep up with the latest styles and trends (compared to 32% of heterosexual adults).

Hispanics are growing in numbers and stature in the U.S. and Latino influence is changing the complexion of American culture. The advertising and marketing industry is no exception.

In a rousing, star-studded, three-day event, the Hispanic-specialized marketing industry will explore the dynamics of leadership in all areas of our society and the link to the opportunities and what is occurring daily in agencies creating advertising targeted to Latinos.

African-American Internet users surveyed spent more than one-quarter of their total media time online in October and November 2007, according to the Radio One-sponsored “Black America Study,” conducted by Yankelovich.

The recent economic downturn looks to be claiming its first corporate victims. Among the list of once strong retailers scurrying for bankruptcy protection are industry giants Linens ‘n Things, Bombay Company, Sharper Image and Steve & Barry’s. This raises a frightening question: can your company make it through?

Consumer concerns over the ongoing increases in the price of oil are motivating automobile manufacturers to become more creative in marketing their products and Toyota of Puerto Rico turned to Miami/San Juan-based Nobox Marketing Group.

The U.S. Army deepened its partnership with the League of United Latin American Citizens (LULAC) participating in several activities during their Annual Convention and Expo on July 7-12, in Washington, DC. At the same time, during the event, the Army announced the creation of a national leadership seminar for youth that will be taking place in October 2008, thanks to its partnership with LULAC’s National Education and Service Centers (LNESC).

Some Spanish language radio stations seem to think that English is the new Spanish. I am not sure what makes radio programmers add English language songs into their playlist. By Jose Cancela.

A new global study by the Chief Marketing Officer Council shows that many companies worldwide still lag in their ability to integrate and align sales goals with marketing activities, thus reducing the overall business performance of their organizations.