The adoption of digital PC-TV Tuners will accelerate in Europe as Digital Terrestrial TV (DTT) services continue to expand there. Asia, China and India will present strong growth opportunities. North America is expected to see a surge during 2009, when analog TV is cut off, and new mobile digital broadcast TV (MDTV) services are introduced by major US TV stations. The high-tech market research firm In-Stat. cautions that the uptake of PC-TV tuners is not guaranteed, as they face challenges from a wide variety of options, consumers now have to use computers to gather and view a wide range of video content.
Agency
Airline Brands struggle in Downturn.
The current, troubled state of the airline industry is nearly matched by the branding of major U.S. carriers, according to a study conducted by brand strategists at Stealing Share, a brand development and research firm.
M&M’S launches Hispanic Marketing Campaign with Wilmer Valderrama & Christina Saralegui.
Mars Snackfood US announced a unique Hispanic advertising campaign for its M&M’S Brand, which serves as an extension to its popular “Inner M” advertising campaign that includes personalities Wilmer Valderrama and Christina Saralegui. Just like past “Inner M” celebrities, both Valderrama and Saralegui will appear in print advertisements nationwide that demonstrate how they embrace the fun side of life and find their “Inner M.”
Loyalty Marketing .
What is Loyalty Marketing today? Over 75% of the consumers we know and love participate in one or more programs (Source: Jupiter). Our parents’ loyalty programs were simple programs with simple rewards: you buy something, and there was a degree of personalization in the product buying experience. Today virtually everyone has a credit card they are building points on, an airline, hotel, rental car, book club, coffee shop, but most of the larger loyalty programs were driven from service-based businesses with perishable products or services. Today, it is confusing to define a loyalty program.
