Agency

The Nielsen Company released the first comparable U.S. figures showing video and TV usage across the ‘three screens’ – Television, Internet and Mobile devices.

Ir como jurado al FIAP fue una experiencia super interesante y también intensa.

Estuvimos encerrados viendo, seleccionando y votando alrededor de 2000 avisos de print y outdoor a lo largo de seis días. Todo aquel que crea que ir de jurado al FIAP es ir de paseo a Buenos Aires se equivoca!! Fue mucho trabajo. Lo que hace que todo valga la pena es que esa gente con la que uno se encierra durante tantos días sea increíble, y esa fue mi suerte.

Salí de LAX un jueves al mediodía no muy seguro de haber tomado la decisión correcta, iba a pasar el primer cumpleaños de mi hijo lejos de casa. Las casualidades de la vida hicieron que el año pasado rechazara la invitación de la junta directiva del Círculo para ser jurado porque justamente el 16 de abril nacía, puntualmente, mi hijo.

With the immigration issue playing an increasingly significant role in the national debate and the November elections, the Carnegie Corporation of New York has done something unexpected: an ad campaign to subtly advocate the concept of immigration by saluting the contributions of Andrew Carnegie, and “the millions of other immigrants who have made, and continue to make, our nation strong and vibrant.”

With advertising work for iconic brands such as ING Financial Services and the American Cancer Society, Al Aguilar and Gisela Girard’s legacy as founders of ad agency, Creative Civilization, are being recognized by the San Antonio Hispanic Chamber of Commerce, naming them the 2008 Business Owners of the Year.

The credit crunch continues to worry investors, consumers and advertisers in Western markets, so we have downgraded our forecasts for ad expenditure growth in 2008 from 3.7% to 3.5% for North America, and from 3.9% to 3.7% for Western Europe. High energy and commodity prices are stoking inflation, so real growth – after adjusting for inflation – is unlikely to exceed 1% in either region. However, we have upgraded our forecasts for both regions in 2009 and 2010 in the light of stronger than expected growth in internet advertising.

A strong brand is one of the most powerful assets a company can have. The brand functions as an effective and efficient link between the consumer’s needs and the organization’s value proposition, because it represents the functional and emotional advantages of the concept, which capitalize on the ambitions and aspirations of the consumer. The more successful the brand is in doing so, the greater the chance that a meaningful relationship will develop.

The resurrection of The Trio’s famous 80’s song is the centerpiece of Volkswagen’s U.S. Hispanic TV campaign for Tiguan, its new compact SUV.