Agency

Advertising spending in Spanish-Language media for 2007 reached $5.78 billion. In total, ad revenue increased over 2006 by 3%. Spanish-Language Cable showed significant increases due to the addition of two networks in 2007, as noted at right. Similarly, coverage changes in National Magazines and Spot Radio are an influencing factor in the substantial year to year variances. DOWNLOAD brief here at Hispanicad.com.

The outlook for traditional advertising is currently not very good. Eventually the pendulum will probably swing back to recovery but not in the immediate future.

By Robert J. Coen, Senior Vice President, Director of Forecasting at MAGNA

IPG’s MAGNA looks at how traditional media fares in today’s changed marketing landscape.

Ingrid Otero-Smart will join Casanova Pendrill as President and CEO and Dan Nance, who has held those roles, will be elevated to the post of Chairman of the agency. Otero-Smart joins from Anita Santiago Advertising (ASA) where she has been President for the past three years.

This month, MasterCard launched an integrated Hispanic marketing campaign featuring a 30-second Priceless television execution entitled, ‘Luchador.’ Additionally, the brand re-launched mastercardenespanol.com, its Spanish language U.S. consumer website.

The Nielsen Company released the first comparable U.S. figures showing video and TV usage across the ‘three screens’ – Television, Internet and Mobile devices.

Ir como jurado al FIAP fue una experiencia super interesante y también intensa.

Estuvimos encerrados viendo, seleccionando y votando alrededor de 2000 avisos de print y outdoor a lo largo de seis días. Todo aquel que crea que ir de jurado al FIAP es ir de paseo a Buenos Aires se equivoca!! Fue mucho trabajo. Lo que hace que todo valga la pena es que esa gente con la que uno se encierra durante tantos días sea increíble, y esa fue mi suerte.

Salí de LAX un jueves al mediodía no muy seguro de haber tomado la decisión correcta, iba a pasar el primer cumpleaños de mi hijo lejos de casa. Las casualidades de la vida hicieron que el año pasado rechazara la invitación de la junta directiva del Círculo para ser jurado porque justamente el 16 de abril nacía, puntualmente, mi hijo.

With the immigration issue playing an increasingly significant role in the national debate and the November elections, the Carnegie Corporation of New York has done something unexpected: an ad campaign to subtly advocate the concept of immigration by saluting the contributions of Andrew Carnegie, and “the millions of other immigrants who have made, and continue to make, our nation strong and vibrant.”