In their efforts to increase brand awareness and drive sales, marketers are still struggling to create accountability programs that effectively measure the impact of marketing efforts, according to a new study from the ANA (Association of National Advertisers) and MMA (Marketing Management Analytics). Although the majority of companies with a marketing accountability process tend to house this function within the marketing department, there is growing collaboration between marketing and finance.
Agency
Harley-Davidson sponsors Latino Motorcycle Rally.
Harley-Davidson announced its sponsorship of the Latin American Motorcycle Association (LAMA) National Rally taking place July 4-6.
What’s not to like about Behavioral Targeting?
Love it or hate it
By the end of 2009, more than two-thirds of the US population—or 200 million people—will be going online.
New Immigrant Settlements in Rural America: Problems, Prospects, and Policies.
This report examines recent immigrants in rural and small town America, through analysis of data from the U.S. Census Bureau. For many decades urban areas have been, and they remain, the destination of choice for the nation’s immigrants.
Recent evidence suggests, however, that many immigrant groups are dispersing away from traditional gateway cities. Many small towns and cities in every region of the country are contending with new challenges and opportunities brought by rapid increases in their immigrant populations.
How important is word of mouth, and how does it spread?
Word of mouth, or buzz, simply refers to consumers talking about brands. It is one of the most important factors influencing consumers’ decisions to purchase products or services. New technologies like the internet have increased the speed at which buzz spreads, and the distance it travels, often in a public and trackable manner.
U.S. Census Facts: July 4th.
In 1776, the Declaration of Independence was approved by the Continental Congress, setting the 13 colonies on the road to freedom as a sovereign nation. As always, this most American of holidays will be marked by parades, fireworks and backyard barbecues across the country.
Religion in America: non-dogmatic, diverse and politically relevant.
A major survey by the Pew Research Center’s Forum on Religion & Public Life finds that most Americans have a non-dogmatic approach to faith. A majority of those who are affiliated with a religion, for instance, do not believe their religion is the only way to salvation. And almost the same number believes that there is more than one true way to interpret the teachings of their religion. This openness to a range of religious viewpoints is in line with the great diversity of religious affiliation, belief and practice that exists in the United States, as documented in a survey of more than 35,000 Americans that comprehensively examines the country’s religious landscape.
