Agency

Globalization continues to be a divisive subject among political activists, academics, business leaders, and policymakers. Some look at the rapid economic and political changes taking place around the world and see injustice. Others observe these same changes and see progress. On both sides of the debate, however, much of the discussion takes place among elites. What do average citizens around the world think about the powerful global forces transforming their societies? Survey research suggests that most people embrace the idea of a globalized world, albeit cautiously.

Driving the Bottom Line from the Front Line is a new CMO Council thought-leadership initiative that addresses the challenges facing global companies in their efforts to develop world-class go-to-market capabilities.

Business Gain From How You Retain examines ways companies can improve the return on customer equity and lifetime value by making customer insight, understanding and intimacy a hallmark of the organization.

The Perfect How You Project survey of over 340 financial professionals, conducted by the BPM Forum and sponsored by Adaptive Planning, revealed that executives and financial staff, from a broad industry spectrum of small, medium and large companies, unanimously agreed that budgeting, forecasting and reporting are essential or very important to their business success.

Traditional media are more likely to make a positive impression and stimulate word-of-mouth advertising than digital media, according to When Advertising Works, a new study from Yankelovich to be released at the end of June.

Conill had a terrific showing at the 55th Annual Cannes International Advertising Festival held June 15-21. The agency took home a Silver Media Lion for its non-traditional creative approach for the launch of Toyota‚s new Corolla and earned shortlist honors five times in four other categories at the festival.

Hispanic Group announced the campaign “Build Peru, Buy Peru,” launched only a month ago, has generated great interest among Peruvians living in the U.S. In fact, the ad has become one of the most watched videos on YouTube worldwide, and merchants already have noticed an increase in the demand of Peruvian products.

Energy savings appeal to much of the US online population.

Like many marketers, purveyors of environmentally focused products and services tend to concentrate on youth demographics. After all, these younger generations are growing up in a culture steeped in environmental awareness.