Recognizing the transformation taking place in the marketing landscape, the ANA (Association of National Advertisers) has added a new category to its annual Multicultural Excellence Awards to highlight work in digital media. Entries are now being accepted, and winners will be announced at the ANA’s 10th Annual Multicultural Marketing Conference, November 16-18 in Boca Raton, FL.
Agency
Behavioral Targeting and Customer Segmentation.
A core behavioral targeting element is the classic marketing technique of customer segmentation—taking a plethora of data events and shaping them into coherent groups that both attract marketers and pinpoint the audience correctly.
World Population Approaches 7 Billion.
World population is projected to reach 7 billion in 2012, according to the U.S. Census Bureau. The world population hit 6 billion in 1999.
Hispanic Boomers say they value the information provided by alternative health practitioners.
Hispanic Boomers’ perceptions of healthcare and health information differ significantly from those of the General Market Boomer according to a new report from Focalyst, “A Continued Look at Diversity Among Hispanic Boomers.”
Entertainment and media companies face a collaboration imperative.
Entertainment and media (E&M) companies hoping to drive growth over the next five years will need to accommodate dramatic changes in devices, market and consumer behavior through striking strategic business alliances, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2008-2012.
Corona Extra – iconic brand embodies Latino Pride in the U.S.
Corona Extra is debuting this week a new national advertising campaign highlighting the success Latinos have experienced in the U.S. The Spanish-language multi-media campaign features a compilation of spirited vignettes and U.S. landmarks showcasing how Corona Extra, along with Latino sports, music, and culture, has become an integral element of the thread of American life.
Agencies need to Go Back to School.
It goes without saying that media times are changing — drastically and rapidly.
Digital technology continues to impact the media industries in new ways, influencing everything from how content is produced and distributed, protected and paid for to how it is consumed, interacted with and leveraged by marketers. (Be they advertisers, sponsors, direct marketers or any other manifestation of the communications matrix.)
Mea Culpa: What Latino Evangelicals Can Teach Your Brand
A study last year by the Pew Hispanic Center and the Pew Forum on Religion revealed some surprises regarding Latinos and religion, including the growing number of Latinos leaving the Catholic Church and joining various evangelical movements.
This spiritual exodus dispels the naïve yet popular marketing notion that Latinos are abnormally loyal consumers. This shift should force some brands to pay attention, as there are some lessons for them.
By Roberto Ramos, President/CEO & Co-Founder, The Vox Collective. To view El Blog CLICK above.
New DHL campaign from S,C,P,F in Miami
The global campaign with a new tagline “DHL. You Dream. We Deliver.” is running in three languages (Spanish, Portuguese and English) and in 26 markets (including Brazil, Argentina, Mexico). Campaign elements include broadcast, print, cinema and outdoor.
Chase ads assure Hispanic Consumers: Together We Can.
Chase is using its new advertising campaign to reach out to Hispanic consumers with a straightforward message: “Chase. Juntos Se Puede” (Chase. Together We Can).
