Agency

The global campaign with a new tagline “DHL. You Dream. We Deliver.” is running in three languages (Spanish, Portuguese and English) and in 26 markets (including Brazil, Argentina, Mexico). Campaign elements include broadcast, print, cinema and outdoor.

Chase is using its new advertising campaign to reach out to Hispanic consumers with a straightforward message: “Chase. Juntos Se Puede” (Chase. Together We Can).

In an updated analysis of radio and television market revenues, SNL Kagan identifies small-to-midsize markets in the Pacific region, especially in metro areas with large Hispanic populations, as having the greatest growth potential.

Radio fortified its position as the medium of convenience in Paragon Media Strategies’ Second Annual Youth Radio & New Media Study. In 2008, radio stemmed the TSL erosion from the onslaught of new media documented in Paragon Media Strategies’ 2007 study. This study quantifiably trends how the next generation of 25-54 year olds use radio and new media.

Summertime winding down and summer vacations coming to an end signal that back-to-school time is near. It’s a time that many children eagerly
anticipate — catching up with old friends, making new ones and settling into a new daily routine. Parents and children alike scan the newspapers
and Web sites looking for sales to shop for a multitude of school supplies and the latest clothing fads and essentials.

Advertising spending for the first quarter of 2008 remained essentially flat compared to the same period last year, according to preliminary figures released by Nielsen Monitor-Plus, the competitive advertising information service of The Nielsen Company.

Advertising was mixed across media with gains in some mediums and declines in others. Overall despite a continued softening of the economy, several media and companies are showing healthy growth in advertising for this quarter. Advertising in National Sunday Supplements saw the largest growth, with an increase of 19.2% over Q1 2007, while Local Sunday Supplements fared worst among the 17 media tracked by Nielsen, declining by 13.5% compared with the same period last year.

Getting new clients in the advertising and public relations agency business has become more challenging, according to the 2008 New Business Manager Survey commissioned and released by agency lead generation and sales firm Reardon Smith Whittaker. RSW finds that a majority of agencies, 51 percent, believe that it is more difficult to drum up new business, as compared to only 40% feeling the same way a year ago – citing increased competition and the slowing economy as top reasons.

After consistently leading the US in advertising spending, the automotive sector has dropped into the number two spot behind retail. Ad spending in the sector is going in reverse—except on the Internet.

Why isn’t behavioral targeting a hit with advertisers?

A recent automotive marketing report from Experian Research Services and KMR Group suggests that cross platform media planning and buying should incorporate ad technology and consumer media engagement dimensions, from life-enhancing to trustworthiness, in addition to traditional buying tactics.

With a little help from Uncle Sam, consumers headed back into the stores in May. According to the National Retail Federation, retail industry sales for May (which exclude automobiles, gas stations, and restaurants) jumped 3.8 percent unadjusted over last year and 0.9 percent seasonally adjusted month-to-month.

Daisy Expósito- Ulla, Chairman-CEO d expósito & Partners, became a recipient of The Excellence in Business Award from The Women’s Chamber of Commerce of New York.

It’s AHAA’s 25th Semi Annual Conference at the Beverly Hills Hilton in Beverly Hills, CA, September 10-12, 2008 and co-chairs Pablo Buffagni and Florencia Davidzon have developed a creative micro-site specifically designed to promote the conference.