Agency

First Flavor announced the findings of an independent custom advertising study conducted by GfK Starch Communications, a division of GfK Custom Research North America.

The vast majority of firms have a multicultural marketing function and recognize the importance of multicultural marketing to their business. However, executives aren’t satisfied with their multicultural marketing business performance. Executives feel that hiring Latino talent is difficult, and they are split on whether or not it takes a Latino to market to a Latino.

The problem is that most companies today aren’t ‘marketing’ to these multi-segment businesses, they are merely ‘transacting’ with them. Marketing involves building a real brand experience which leads to an emotional bond with a customer, and thus leads to pricing power.

The Chief Marketing Officer (CMO) Council released the findings of its Driving the Bottom Line from the Front Line study, a major global research initiative that delivers an alarming message: the majority of global companies surveyed acknowledge significant deficiencies in their go-to-market capabilities and marketing and sales processes.

Rokk3r Mobile, a mobile marketing company with offices in Miami and Colombia, has been formed to work with direct clients, media companies and advertising agencies in Latin America, the Caribbean and the US Hispanic market.

alPunto has developed strategic and promotional plans for launching the brand to this consumer segment.

Hispanic consumer expert Nancy Tellet has joined MTV Tr3s as Vice President, Research and Consumer Insights, a newly created position, effective June 16th, 2008. She will be responsible for deepening the bilingual network’s understanding of the exploding Latino youth market through a wide range of quantitative and qualitative research and analysis.

In an effort to better serve its consumers and its advertisers, Batanga announced that it will centralize the operation of its’ online businesses in its’ Miami corporate headquarters.