Agency

Despite the much cited “digital divide,” many multicultural consumers in the U.S. are getting much more active online but in different ways, according to new research from global market research firm Synovate. Though younger people across all groups are much more likely to be online, there are major differences, including between males and females of the same age and ethnic group.

It is interesting to study how people behave. In fact, that is what we do when we talk about planning in advertising – we study, plan, project and predict how consumers will respond to certain stimuli – the advertising message.

What is interesting is that major behavior patterns can be tracked back to observations of how animals behave – and yes, after all we ARE animals. I call this ZOO MARKETING.

The rising importance of authenticity for brand marketers has been getting a lot of attention lately. Brian Morrissey of Adweek has been championing the cause, as have Jeff Jarvis of BuzzMachine and John Battelle of Federated Media. Simply put, many folks out there believe that marketers and pundits may be focusing too much on the Internet’s impact as an advertising channel — and not enough on how it changes the way that consumers know and interact with brands in their lives.

Fifty six percent of global online consumers think their country is currently in recession and consumer confidence worldwide has fallen to its lowest level in several years, according to the Nielsen Global Consumer Confidence Index, which measures the confidence, major concerns and spending habits of online consumers in 511 countries.

This fact sheet contains information on elections in Puerto Rico and data on the size and social and economic characteristics of the Puerto Rican eligible voter population. This fact sheet is based on the Center’s tabulations of the Census Bureau’s 2006 Puerto Rico Community Survey.

Hasta el 18 de julio las Agencias, Anunciantes, Directores Creativos, Productoras, Directores de Cine Publicitario, las Centrales de Medios, Agencias Interactivas y todos lo actores de la industria publicitaria regional pueden inscribir sus mejores trabajos para participar en el Festival Internacional El Ojo de Iberoamérica que se llevará a cabo del 29 al 31 de octubre en Hilton Buenos Aires.

With enormous lucidity, Federico Traeger’s “The Hispanic TV Commercial Today” (5/22/08) gives us what is probably the most coherent appraisal of U.S. Hispanic Advertising in today’s America.

Ghosts, myths, truths, half-truths are treated and dissected by this communicator with a mix of wit, experience, detachment, honesty-and a sense of irony.

Traeger does readers an unexpected favor-what we could call added value-by not placing himself at the center of the story, a rare example of public prudence that a number of creatives new to this market will perhaps find inexplicable.

By Pepito – El Creativo – thinker, educator & philosopher. To view El Blog CLICK above.

Industry conferences are a cornerstone of our interactive industry. They serve many purposes: idea exchange, education, soapbox, vendor bazaar, sponsorship, promotions, networking, market intelligence and revenues for the producer. Many are great, but too many are average. And with a robust interactive economy, there are more events than any industry professional could ever expect to attend in a lifetime. It’s overwhelming, and the conference calendar is getting still more crowded, with frequent overlaps!

The 1960’s radical Abbie Hoffman would probably be horrified to learn that he was being invoked in a discussion about corporate marketing but he said something several years ago that still resonates for this marketer: “never impose your language on people you wish to reach.”

By Manny Gonzalez – abece

To view El Blog CLICK above.

Aspen Latino, the Hispanic experiential and promotional marketing division of Aspen Marketing Services, has been awarded nationwide Hispanic experiential marketing responsibilities for ABSOLUT Vodka. As part of its duties, Aspen Latino will manage and oversee all Hispanic on-premise account activation for the recently launched ABSOLUT Global Cooling campaign.

Chuck Fruit a true marketer with vision who help our Industry by creating and expanding Hispanic advertising efforts in the companies he helped managed has passed away at the age of 61.

His contributions to our Industry set the standard for other companies to follow in marketing to Hispanic Consumers.

Nearly 6% of all consumers in the US are “digitally savvy,” according to Scarborough Research’s “Understanding the Digital Savvy Consumer” report.