Industry conferences are a cornerstone of our interactive industry. They serve many purposes: idea exchange, education, soapbox, vendor bazaar, sponsorship, promotions, networking, market intelligence and revenues for the producer. Many are great, but too many are average. And with a robust interactive economy, there are more events than any industry professional could ever expect to attend in a lifetime. It’s overwhelming, and the conference calendar is getting still more crowded, with frequent overlaps!
Agency
Can we just get the language right?
The 1960’s radical Abbie Hoffman would probably be horrified to learn that he was being invoked in a discussion about corporate marketing but he said something several years ago that still resonates for this marketer: “never impose your language on people you wish to reach.”
By Manny Gonzalez – abece
To view El Blog CLICK above.
Aspen Latino named Hispanic On-Premise Activation agency for Absolut Vodka.
Aspen Latino, the Hispanic experiential and promotional marketing division of Aspen Marketing Services, has been awarded nationwide Hispanic experiential marketing responsibilities for ABSOLUT Vodka. As part of its duties, Aspen Latino will manage and oversee all Hispanic on-premise account activation for the recently launched ABSOLUT Global Cooling campaign.
Chuck Fruit Hispanic Marketing Pioneer passes.
Chuck Fruit a true marketer with vision who help our Industry by creating and expanding Hispanic advertising efforts in the companies he helped managed has passed away at the age of 61.
His contributions to our Industry set the standard for other companies to follow in marketing to Hispanic Consumers.
Getting to know tech-savvy consumers.
Nearly 6% of all consumers in the US are “digitally savvy,” according to Scarborough Research’s “Understanding the Digital Savvy Consumer” report.
The Multicultural Agency as a Global Agency.
Renowned social commentator Fareed Zakaria writes in his most recent book “the Post-American World” about the rise of the “the rest.” Zakaria explains how countries like India, China, Russia and Brazil have leveraged trade to open up and revitalize key domestic industries, resulting in surpluses and rates of growth surpassing our own and that of other industrialized nations.
The boom of these “emerging” economies has also been fueled by budding affluent consumer markets vying for the attention of global brands. What does this mean for American-inspired brand-building and what role can US multicultural advertising agencies and professional play in helping companies and brands figure out this next phase of global marketing.
By Roberto Ramos – President/CEO & Co-Founder, the vox collective. To read CLICK above on El Blog.
2007 Annual Report – The State of Spanish Language Media.
The staff of the Center for Spanish Language Media at the University of North Texas is pleased to present this research report entitled The State of Spanish Language Media for 2007. The information in this report was compiled by graduate research assistants and Center faculty, and represents, to the best of our abilities—a summary of activities taking place in the following media industries: radio, television, newspapers, Internet and advertising, and key transactions. The report concludes with a few projections for 2008.
Consistent Communications in Spanish & English is Key in Media & In-Store.
A major CPG company recently shared some of their Hispanic research results at a large multicultural conference. One of the findings was that consumer communications should be inclusive of all Hispanics to reach all consumers regardless of language preferences, acculturation levels and generational variance. The findings are based on communication preferences and the importance of shared opinions for product selection within Hispanic families and groups. By Carlos Santiago. To read El BLog CLICK above.
