Aspen Latino, the Hispanic experiential and promotional marketing division of Aspen Marketing Services, has been awarded nationwide Hispanic experiential marketing responsibilities for ABSOLUT Vodka. As part of its duties, Aspen Latino will manage and oversee all Hispanic on-premise account activation for the recently launched ABSOLUT Global Cooling campaign.
Agency
Chuck Fruit Hispanic Marketing Pioneer passes.
Chuck Fruit a true marketer with vision who help our Industry by creating and expanding Hispanic advertising efforts in the companies he helped managed has passed away at the age of 61.
His contributions to our Industry set the standard for other companies to follow in marketing to Hispanic Consumers.
Getting to know tech-savvy consumers.
Nearly 6% of all consumers in the US are “digitally savvy,” according to Scarborough Research’s “Understanding the Digital Savvy Consumer” report.
The Multicultural Agency as a Global Agency.
Renowned social commentator Fareed Zakaria writes in his most recent book “the Post-American World” about the rise of the “the rest.” Zakaria explains how countries like India, China, Russia and Brazil have leveraged trade to open up and revitalize key domestic industries, resulting in surpluses and rates of growth surpassing our own and that of other industrialized nations.
The boom of these “emerging” economies has also been fueled by budding affluent consumer markets vying for the attention of global brands. What does this mean for American-inspired brand-building and what role can US multicultural advertising agencies and professional play in helping companies and brands figure out this next phase of global marketing.
By Roberto Ramos – President/CEO & Co-Founder, the vox collective. To read CLICK above on El Blog.
2007 Annual Report – The State of Spanish Language Media.
The staff of the Center for Spanish Language Media at the University of North Texas is pleased to present this research report entitled The State of Spanish Language Media for 2007. The information in this report was compiled by graduate research assistants and Center faculty, and represents, to the best of our abilities—a summary of activities taking place in the following media industries: radio, television, newspapers, Internet and advertising, and key transactions. The report concludes with a few projections for 2008.
Consistent Communications in Spanish & English is Key in Media & In-Store.
A major CPG company recently shared some of their Hispanic research results at a large multicultural conference. One of the findings was that consumer communications should be inclusive of all Hispanics to reach all consumers regardless of language preferences, acculturation levels and generational variance. The findings are based on communication preferences and the importance of shared opinions for product selection within Hispanic families and groups. By Carlos Santiago. To read El BLog CLICK above.
El consumidor gay puertorriqueño: ‘De ritos de consumo y narrativas gay’.
Todos los seres humanos, invariablemente de nuestra orientación sexual, de una forma u otra observamos distintos ritos de consumos en la vida. Por ahí, hay quien se asusta o frunce el seño a la simple mención de la palabra ritos. Pero la realidad es que no hay nada oscuro, ni raro, con los ritos de este estudio, ya que estos en definición, son costumbres, simples actos repetidos de una manera invariable. En otro sentido, se dice que es la forma de hacer alguna cosa ceremoniosamente y como siguiendo un orden prescrito, de ahí su carácter ritual.
Coming Fast: true multi-platform media marketing.
Yes. It’s a mouthful. However, as hard as it may be to say five times fast, truly delivering on the concept of multi-platform media marketing (“MPMM”) is even harder. At least since the early days of radio, when newspaper companies tried to leverage their local print franchises into local multi-platform media franchises — or some might say, leverage their print monopolies into multi-platform monopolies — folks have been thinking about how to make different forms of media work together to create more power. They have tried to make print and audio and video and outdoor add up to more than the sum of the parts in producing results for marketers and profits for media owners. Unfortunately, no one has ever really cracked the code on it, even today when you can complement the power of traditional media channels with direct consumer contact and interaction channels like postal mail, telephone and the ubiquitous Internet.
