Agency

Todos los seres humanos, invariablemente de nuestra orientación sexual, de una forma u otra observamos distintos ritos de consumos en la vida. Por ahí, hay quien se asusta o frunce el seño a la simple mención de la palabra ritos. Pero la realidad es que no hay nada oscuro, ni raro, con los ritos de este estudio, ya que estos en definición, son costumbres, simples actos repetidos de una manera invariable. En otro sentido, se dice que es la forma de hacer alguna cosa ceremoniosamente y como siguiendo un orden prescrito, de ahí su carácter ritual.

Yes. It’s a mouthful. However, as hard as it may be to say five times fast, truly delivering on the concept of multi-platform media marketing (“MPMM”) is even harder. At least since the early days of radio, when newspaper companies tried to leverage their local print franchises into local multi-platform media franchises — or some might say, leverage their print monopolies into multi-platform monopolies — folks have been thinking about how to make different forms of media work together to create more power. They have tried to make print and audio and video and outdoor add up to more than the sum of the parts in producing results for marketers and profits for media owners. Unfortunately, no one has ever really cracked the code on it, even today when you can complement the power of traditional media channels with direct consumer contact and interaction channels like postal mail, telephone and the ubiquitous Internet.

Experian Consumer Research celebrates the 5th year anniversary of the integration of the Simmons National Consumer Study (NCS) and National Hispanic Consumer Study (NHCS) to provide consumer marketing insights for Hispanic and General Market consumers in a unified database.

Integrated marketing communications (IMC) is now broadly embraced by marketers, according to a new survey of members of the ANA (Association of National Advertisers) fielded by CoActive Marketing Group. Results of the research indicate that 74 percent of marketers now employ IMC campaigns for most, if not all, of their brands.

As HR professionals learn to think like brand managers, they can leverage the control levers of product, price, place and promotion through an HR perspective. Adding a fifth ‘P’ to this mix—people—helps establish the commonality between marketing communications and HR. By thinking and acting like a brand manager, you can apply tried and true consumer branding methods to your Employment Branding approach to utilize your true cultural identity and drive internal and external recruiting and retention success for your company. Because branding is storytelling, you can begin telling the story of your organization’s culture.

Welcome to “A Cup of Copy.” This space is your company’s kitchen corner, where aromatic coffee, opinions and gossip brew together. Here, things are said without being filtered, just the way they feel to you or to me. So I’ll get started. I’ll pour some copy. By Federico Traeger – Lopez negrete Communications. To read blog CLICK above on El Blog.

After half a century of exiles and defectors, freedom flights and boatlifts, balseros and high-speed boats, and other tragic symbols of the continuous multi-generational exodus across the Florida Straits since 1959, U.S. policymakers seem confident in their ability to accommodate and assimilate mass migration from Castro’s Cuba. Yet that confidence will soon be tested, and could be shaken, by the ongoing historic influx of Florida-bound Cubans who are quietly voting with their feet and saying adiós to la Revolución.

As part of its continuing campaign to raise awareness regarding the potentially devastating impact of Arbitron’s PPM (Portable People Meter) on Spanish-language radio stations across the United States, Spanish Broadcasting System, Inc. (“SBS”) announced today that they have just retained the services of the MirRam Group, a full-service strategic communications and consulting firm located in New York City with extensive experience in community-driven campaigns such as the nationwide “Don’t Count Us Out” campaign to raise awareness of Nielsen Media Research’s Local People Meters.

The internet plays an important role in how people conduct research for purchases, but it is just one among a variety of sources people use and usually not the key factor in final purchasing decisions.