Agency

Experian Consumer Research celebrates the 5th year anniversary of the integration of the Simmons National Consumer Study (NCS) and National Hispanic Consumer Study (NHCS) to provide consumer marketing insights for Hispanic and General Market consumers in a unified database.

Integrated marketing communications (IMC) is now broadly embraced by marketers, according to a new survey of members of the ANA (Association of National Advertisers) fielded by CoActive Marketing Group. Results of the research indicate that 74 percent of marketers now employ IMC campaigns for most, if not all, of their brands.

As HR professionals learn to think like brand managers, they can leverage the control levers of product, price, place and promotion through an HR perspective. Adding a fifth ‘P’ to this mix—people—helps establish the commonality between marketing communications and HR. By thinking and acting like a brand manager, you can apply tried and true consumer branding methods to your Employment Branding approach to utilize your true cultural identity and drive internal and external recruiting and retention success for your company. Because branding is storytelling, you can begin telling the story of your organization’s culture.

Welcome to “A Cup of Copy.” This space is your company’s kitchen corner, where aromatic coffee, opinions and gossip brew together. Here, things are said without being filtered, just the way they feel to you or to me. So I’ll get started. I’ll pour some copy. By Federico Traeger – Lopez negrete Communications. To read blog CLICK above on El Blog.

After half a century of exiles and defectors, freedom flights and boatlifts, balseros and high-speed boats, and other tragic symbols of the continuous multi-generational exodus across the Florida Straits since 1959, U.S. policymakers seem confident in their ability to accommodate and assimilate mass migration from Castro’s Cuba. Yet that confidence will soon be tested, and could be shaken, by the ongoing historic influx of Florida-bound Cubans who are quietly voting with their feet and saying adiós to la Revolución.

As part of its continuing campaign to raise awareness regarding the potentially devastating impact of Arbitron’s PPM (Portable People Meter) on Spanish-language radio stations across the United States, Spanish Broadcasting System, Inc. (“SBS”) announced today that they have just retained the services of the MirRam Group, a full-service strategic communications and consulting firm located in New York City with extensive experience in community-driven campaigns such as the nationwide “Don’t Count Us Out” campaign to raise awareness of Nielsen Media Research’s Local People Meters.

The internet plays an important role in how people conduct research for purchases, but it is just one among a variety of sources people use and usually not the key factor in final purchasing decisions.

Making sure even small marketing budgets are not wasted.

Niche marketers may have a harder time targeting their audiences, but at least it doesn’t cost as much as mass campaigns.

In the wake of swirling opinions and concerns over the preliminary ratings of Hispanic radio audiences using Portable People Meters (PPM), the Chairman of the Association of Hispanic Advertising Agencies (AHAA) Jose Lopez-Varela announced today the members of the newly formed AHAA Council on PPM. These industry leaders, representing Hispanic radio broadcasters and Hispanic-specialized agencies and led by Isabella Sanchez, vice president and managing director of Tapestry, will assess the issues and opportunities with the new electronic measurement system. The Council is tasked with ensuring that the methodology and design of the Hispanic sample accuratelyrepresents the Hispanic population and their listening behavior.