The internet plays an important role in how people conduct research for purchases, but it is just one among a variety of sources people use and usually not the key factor in final purchasing decisions.
Agency
Targeting Tactics used to raise ROI.
Making sure even small marketing budgets are not wasted.
Niche marketers may have a harder time targeting their audiences, but at least it doesn’t cost as much as mass campaigns.
AHAA Rallies Industry Leaders to Tackle Portable People Meter (PPM) Challenges.
In the wake of swirling opinions and concerns over the preliminary ratings of Hispanic radio audiences using Portable People Meters (PPM), the Chairman of the Association of Hispanic Advertising Agencies (AHAA) Jose Lopez-Varela announced today the members of the newly formed AHAA Council on PPM. These industry leaders, representing Hispanic radio broadcasters and Hispanic-specialized agencies and led by Isabella Sanchez, vice president and managing director of Tapestry, will assess the issues and opportunities with the new electronic measurement system. The Council is tasked with ensuring that the methodology and design of the Hispanic sample accuratelyrepresents the Hispanic population and their listening behavior.
Consumers plan to spend much of Rebate Checks on necessities.
Consumers still plan to spend about forty percent of their tax rebate checks, sending $42 billion back into the economy, but what they plan to buy has shifted slightly from February, according to the findings of a National Retail Federation survey, conducted by BIGresearch.
Media Consumption by Race increases advertising ROI.
Targeting advertising towards African Americans, Hispanics, Asians and Whites requires distinct media plans according to BIGresearch’s most recent Simultaneous Media Survey (SIMM 11, Dec. 07) of 15,727 participants. Not only do these consumer groups use traditional media differently, their adoption of new media is also quite unique.
Internet use still heaviest among Young.
The gap between time spent online and watching TV is closing.
Adult consumers in the US still spend more time in front of televisions than they do online, according to a recently released survey sponsored by the Television Bureau of Advertising (TVB) industry association and conducted by Nielsen Media Research.
AHAA Keynote Speaker Address at 24th Semi-Annual Conference in San Antonio.
AHAA’s 24th Semi-Annual Conference in San Antonio experienced first-hand the passion from speakers like President and CEO of AT&T Mobility Ralph de la Vega who urged a packed room of Hispanic marketing specialists to consistently reinvent, take risks and explore new territory to remain fresh and relevant. View speech.
Gay-Friendly Brands.
Bravo, Apple, Showtime, HBO, Absolut, and Levi’s, are the gay-friendliest brands, while WalMart, Dunkin Donuts, Cracker Barrel, Exxon Mobil, and Samsung earn the lowest marks from gay and lesbian consumers, according to the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study.
Recession chokes advertising industry in Puerto Rico.
Total 2008 ad investment expected to reach $767.4 million in real dollars; ad execs blame politics for economic woes; few bright spots offer relief.
C Suite favors E Media.
America’s business elite, the so-called “C suite” that run our country’s medium and large size businesses, are changing their personal media habits and spending much more of their time online.
Efforts to position New York City as the Center for Latin Media and Entertainment.
Mayor Michael R. Bloomberg announced at the annual “Made in NY” Awards reception held at Gracie Mansion new efforts of the Latin Media and Entertainment Commission (LMEC) to position New York as the center for Latin media and entertainment.
